Subject:
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Re: Did Bricklink make Lego bulk sales irrelevent?
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Newsgroups:
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lugnet.market.theory
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Date:
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Wed, 10 Sep 2003 22:24:58 GMT
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Viewed:
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2134 times
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> This may have something to do with the number of SKUs that TLC
> is limited to. I counted last night and I came up with something like
> 325 orderable items in the current catalog. Thats alot.
I'm not sure I understand what the SKU issue is. I know that in the recent
BrickFest keynote, Brad J. mentioned something about an SKU shortage... Why
would there be a limit on SKUs?
Answering my own question, I suppose it has to due with the number of items
they can effectively warehouse and manage, etc.
But given the finite limit on SKUs and the emergence of BrickLink, I can
almost hear discussions at LD going something like this:
Q. Do we produce this new niche set #XXXX or put out a bulk pack of 2x2 gray
tiles?
A. Let's release the new set XXXX. The public has been clamoring for bulk
2x2 gray tiles. But they can get them on BrickLink.
Bryan
"Ray Sanders" <rsanders@svic.net> wrote in message
news:HL04Ir.252K@lugnet.com...
> In lugnet.general, Bryan Kinkel wrote:
> > It has been a while since the bulk selection offered by Lego Shop@Home • as
> > been expanded beyond a new release or two. (Where are the gray tiles!?)
>
> This may have something to do with the number of SKUs that TLC is limited • to. I
> counted last night and I came up with something like 325 orderable items • in the
> current catalog. Thats alot.
>
> > And this got me thinking -
> >
> > A. Did the arrival of BrickLink create a viable alternative to bulk • sales
> > offered by Lego Direct?
>
> Yes for some people, but not for others. Also keep in mind that TLC can • flip
> the switch anytime they desire (production schedules not withstanding) and • make
> more of something. The BL sellers do not have that option. BL sellers are
> (typically) involved in taking an imbalanced market and imparting a little
> balance.
>
> > B. Because we have 1,056 (1) sellers on BrickLink, is there any need for
> > bulk sales from Lego Direct?
>
> BL (primarily) deals with the core Lego geeks, whereas S@H deals with a • much
> wider audience.
>
> > C. Do you think BrickLink has had any influence on the decision making
> > process at Lego Direct regarding the bulk offerings?
>
> Possibly, but I doubt if BL has had much effect. PaB may be one possible
> example of a BL influence.
>
> > D. Why do you purchase Lego elements through Shop@Home versus BrickLink? • Or
> > BrickLink over Shop@Home?
> >
> > Of course Lego Direct will never (2) match the selection at BrickLink. • And
> > the pricing is often better through BrickLink.
>
> See my remarks about market balance above.
>
> > Personally, I would rather purchase bulk bricks from Lego Direct. Why? I
> > can't put my finger on it. Maybe it is just easier to pick up the phone • and
> > say "Yes, I would like 5 10054's, 2 10053's and why not toss in two • packs of
> > blue train windows...."
>
> Thats a level of service that many BL sellers would aspire to, but few • have the
> gross volume to be able to do that.
>
> Ray
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Message is in Reply To:
 | | Re: Did Bricklink make Lego bulk sales irrelevent?
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| (...) This may have something to do with the number of SKUs that TLC is limited to. I counted last night and I came up with something like 325 orderable items in the current catalog. Thats alot. (...) Yes for some people, but not for others. Also (...) (21 years ago, 10-Sep-03, to lugnet.market.theory)
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