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Subject:	Did Bricklink make Lego bulk sales irrelevent?
Newsgroups:	lugnet.general, lugnet.market.theory
Date:	Wed, 10 Sep 2003 13:14:39 GMT
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Viewed:	2488 times

It has been a while since the bulk selection offered by Lego Shop@Home as been expanded beyond a new release or two. (Where are the gray tiles!?) And this got me thinking - A. Did the arrival of BrickLink create a viable alternative to bulk sales offered by Lego Direct? B. Because we have 1,056 (1) sellers on BrickLink, is there any need for bulk sales from Lego Direct? C. Do you think BrickLink has had any influence on the decision making process at Lego Direct regarding the bulk offerings? D. Why do you purchase Lego elements through Shop@Home versus BrickLink? Or BrickLink over Shop@Home? Of course Lego Direct will never (2) match the selection at BrickLink. And the pricing is often better through BrickLink. Personally, I would rather purchase bulk bricks from Lego Direct. Why? I can't put my finger on it. Maybe it is just easier to pick up the phone and say "Yes, I would like 5 10054's, 2 10053's and why not toss in two packs of blue train windows...." But I'm interested in discussion over the questions above. Bryan 1) as of 9/10/03, 9:00 AM EST 2) never say never??

Message has 6 Replies:

		Re: Did Bricklink make Lego bulk sales irrelevent?
(...) What I find so interesting about this question is that all LEGO ultimately comes from the same source: TLG itself. Now, understanding that, there are certain Bricklink sellers who buy multiple sets for the sole purpose of parting them out and (...) (21 years ago, 10-Sep-03, to lugnet.general, lugnet.market.theory)

		Re: Did Bricklink make Lego bulk sales irrelevent?
(...) This may have something to do with the number of SKUs that TLC is limited to. I counted last night and I came up with something like 325 orderable items in the current catalog. Thats alot. (...) Yes for some people, but not for others. Also (...) (21 years ago, 10-Sep-03, to lugnet.market.theory)

		Re: Did Bricklink make Lego bulk sales irrelevent?
(...) In a sense, yes. Purchasing recycled bricks (new, and used) has its advantages, but one would need to look at from TLC's eyes as well. Do you not think that services like BL are hurting Lego sales From S@H and retailers? (...) I do purchase (...) (21 years ago, 10-Sep-03, to lugnet.general, lugnet.market.theory)

		Re: Did Bricklink make Lego bulk sales irrelevent?
(...) If something is available both at S@H and BL, I will typically get it via S@H. Mostly a matter of convenience. S@H takes my Visa. It's a secure site, and keeps my shopping cart from session to session. The 'is this seller honest/will the PO (...) (21 years ago, 10-Sep-03, to lugnet.general, lugnet.market.theory)

		Re: Did Bricklink make Lego bulk sales irrelevent?
(...) Expanded isn't really something to expect at this point. As Brad has mentioned several times, they're limited to a certain amount of SKU's they can use, so there likely won't ever be a selection of 500 different pieces, all available in bulk (...) (21 years ago, 10-Sep-03, to lugnet.general, lugnet.market.theory)

		Re: Did Bricklink make Lego bulk sales irrelevent?
(...) Not really. With Bricklink there's never any guarantee about availability of a certain part. But right now the two together usually make for a good supply of just about anything you want. (...) Yes, Bricklink is nice for small quantities but (...) (21 years ago, 10-Sep-03, to lugnet.general, lugnet.market.theory)

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