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OK -- it took a little longer than we thought, but we've secured a supply of
the LEGO "Chrome Knights" sets. They are now available from LEGO Shop At Home
(1.800.453.4652) for $4.99 each. Currently, only sets 4816, 4817, and 4818 are
in stock; we're still working on 4819 and hope to have that one available soon
as well.
These sets are known at LEGO as "HTO" sets -- for high traffic outlet, e.g.
supermarkets, drug stores, convenience stores, etc. -- and are intended to
complement existing LEGO themes and build interest in the LEGO brand in
establishments where you might not otherwise see our products. In the US and
Canada, you won't be seeing these in the "usual" places like Wal-Mart,
Toys "R" Us, K Mart, Target, and so on, though they are more readily and
widely available at retail in Europe.
However, we will aim always to have these items available through LEGO Shop At
Home in addition to their HTO distribution. Consequently, we've also got our
hands on current LEGO Soccer and LEGO Dino Island HTO items. These are sets
3412 through 3414 (LEGO Soccer, available for $4.99 each) and sets 5911
through 5914 (LEGO Dino Island, available for $2.99 each).
Currently, all of these are available through LSAH in the United States and
Canada only; we are working on securing an additional supply for LEGO Shop At
Home in Europe.
In future, it is our goal to make as much of our global product assortment
available through LEGO Shop At Home -- both in North America and Europe (and
elsewhere as we expand -- as is possible. In some instances, we will be able
to offer certain items only in limited markets or even not at all. For a
variety of different reasons, some items have distribution restrictions. For
example, we can't sell the Shell sets at all due to the nature of our
agreement with Shell. And we can -- for the moment -- sell LEGO Studios only
in the US and Canada. But when we *can* make any of our products available, we
will. If we don't, please understand that there is a good reason for it.
One more thing... the final countdown is running for LEGO Shop At Home online.
Keep checking back at LEGO.com for news.
Until then... Play Well.
-- Brad
Brad Justus
Senior Vice President, LEGO Direct
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Message has 13 Replies:
 | | Re: Chrome Knights now at LEGO Shop At Home
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| In lugnet.general, Brad Justus writes: <snip long description of how LEGo markets various "promo" sets> Hooray! This is the type of news we like to hear. 3 cheers for Brad for listening to us and pulling the strings necessary to make things work. (...) (24 years ago, 13-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| Brad Justus wrote in message ... (...) It would be very helpful to have an official list of stores that would carry these sets so that we may purchase these sets from them and demonstrate that these sets will sell. Rose (24 years ago, 13-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| I guess whoever is writing that petition should put down their pen. :) If you ask me, impressive response from LEGO Direct. Thanks, Brad. P.S. Kudos to LEGO S@H, Direct, and Customer service for extending their hours. -Kyle (24 years ago, 13-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| (...) [snip] (...) [snip] That's great news! Some other HTO or limited distribution sets that I wish S@H would also carry: 1269 White Ninja 2181 Infomaniac 2585 {Promotional set from LEGO Loco Software Package} 2870 Paradisa Barbeque 2885 Ice Cream (...) (24 years ago, 13-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| (...) <snip> Way to go Brad. I wonder if the people who were slamming you for not posting a "we're working on it" immediately when they first asked for these sets (who probably then would have slammed you for not giving all the details on your (...) (24 years ago, 13-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| (...) snip... (...) Brad, this may not be a good idea. I like the sets, but couldn't this get you in trouble? In the spirit of Lego Direct, how about letting us order the chromed helmets and shields and stuff in bulk? Just trying to help. :) In (...) (24 years ago, 14-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| "Brad Justus" <legodirect@lego.com> wrote in message news:G2Dusz.Kx2@lugnet.com... (...) of (...) Home (...) are (...) soon (...) e.g. (...) and (...) This is certainly good news but it will probably have a detrimental affect on my BrickBay store. (...) (24 years ago, 14-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| Thanks!!! There was no way I could have gotten those chrome sets otherwise. -- Paul Davidson (a happy Canadian) Brad Justus <legodirect@lego.com> wrote in message news:G2Dusz.Kx2@lugnet.com... (...) of (...) Home (...) are (...) soon (...) e.g. (...) (24 years ago, 14-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home
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| (...) This is the best Friday-the-13th news I've heard all day! Wicked excellent!!! (...) Does this mean that regular toy store retailers will have a choice whether or not to carry these and typically won't, or does this mean that regular toy store (...) (24 years ago, 14-Oct-00, to lugnet.lego.direct)
| | | Re: Chrome Knights now at LEGO Shop At Home?
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| Hey Everyone, I just tried to order the Chrome Knights sets via S@H, but the operator told me that they don't have any of those set numbers.... Is there something special that you have to mention to order them? Are they all sold out? Or is it just (...) (24 years ago, 14-Oct-00, to lugnet.lego.direct)
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