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> A promo item is an item that a company specifically is using to "promote"
> their store or product. Some examples include the Shell sets, the Kabaya
> Sweets sets in Japan, the Telekom (?) Tour de France sets, the made for
> airlines sets. Things like that. These are true promo items. They are made
> under arrangement with TLC and sold by a company to promote their business or
> increase their sales. How many of us would have bought as many Happy Meals as
> we did if they didn't have LEGO sets included. I would also consider the rare
> Star Wars press release set a promo item. In this case it is a promotion for
> The Lego Company itself and their new Star Wars line.
There is a Star Wars promotional set? What is it?
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Chrome Knights now at LEGO Shop At Home
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| (...) Ditto (...) I think we should get used to calling these HTO items as TLC refers to them, or not refer to them as anything special, but we should definitely not refer to these as promo items in my opinion. A promo item is an item that a company (...) (24 years ago, 13-Oct-00, to lugnet.lego.direct)
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