Subject:
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Re: Chrome Knights now at LEGO Shop At Home
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Newsgroups:
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lugnet.lego.direct
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Date:
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Tue, 17 Oct 2000 18:03:32 GMT
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Viewed:
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936 times
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In lugnet.general, Brad Justus writes:
Great news... Will LS@H pick up the Kabaya promotional sets.
very respectfully,
don
> OK -- it took a little longer than we thought, but we've secured a supply of
> the LEGO "Chrome Knights" sets. They are now available from LEGO Shop At Home
> (1.800.453.4652) for $4.99 each. Currently, only sets 4816, 4817, and 4818 are
> in stock; we're still working on 4819 and hope to have that one available soon
> as well.
>
> These sets are known at LEGO as "HTO" sets -- for high traffic outlet, e.g.
> supermarkets, drug stores, convenience stores, etc. -- and are intended to
> complement existing LEGO themes and build interest in the LEGO brand in
> establishments where you might not otherwise see our products. In the US and
> Canada, you won't be seeing these in the "usual" places like Wal-Mart,
> Toys "R" Us, K Mart, Target, and so on, though they are more readily and
> widely available at retail in Europe.
>
> However, we will aim always to have these items available through LEGO Shop At
> Home in addition to their HTO distribution. Consequently, we've also got our
> hands on current LEGO Soccer and LEGO Dino Island HTO items. These are sets
> 3412 through 3414 (LEGO Soccer, available for $4.99 each) and sets 5911
> through 5914 (LEGO Dino Island, available for $2.99 each).
>
> Currently, all of these are available through LSAH in the United States and
> Canada only; we are working on securing an additional supply for LEGO Shop At
> Home in Europe.
>
> In future, it is our goal to make as much of our global product assortment
> available through LEGO Shop At Home -- both in North America and Europe (and
> elsewhere as we expand -- as is possible. In some instances, we will be able
> to offer certain items only in limited markets or even not at all. For a
> variety of different reasons, some items have distribution restrictions. For
> example, we can't sell the Shell sets at all due to the nature of our
> agreement with Shell. And we can -- for the moment -- sell LEGO Studios only
> in the US and Canada. But when we *can* make any of our products available, we
> will. If we don't, please understand that there is a good reason for it.
>
> One more thing... the final countdown is running for LEGO Shop At Home online.
> Keep checking back at LEGO.com for news.
>
> Until then... Play Well.
>
> -- Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
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