LEGO Direct : 4237


LEGO Company / LEGO Direct / 4237	4236 \| 4238

Subject:	Re: legends space set, my thoughts as to the reasoning based on what brad has said
Newsgroups:	lugnet.space, lugnet.lego.direct, lugnet.starwars
Date:	Wed, 27 Mar 2002 20:46:25 GMT
Viewed:	18 times

In lugnet.space, William R. Ward writes: > "Mark" <snowleopard@foxinternet.net> writes: > Well, Brad Justus (Senior VP of Lego Direct) spoke to this issue a > little bit at BricksWest, and the understanding that I took from that > is pretty much exactly what Jonathan was describing. It's for > marketing reasons, not because of any restrictions in the Star Wars > contract (which had been the prevailing theory on LUGNET prior to > that). > > I think there is another valid marketing reason as well, though: who > would buy them? LEGO's primary market audience is 12-year-old boys, > not AFOL's. Certainly, lots of AFOL's would buy the Space Legends > sets, but kids most likely won't. Blue boxes with wings don't have > much appeal to today's 12-year-old, I think. At least, not without a > video game, Saturday-morning TV show, and perhaps feature film tie-in... > > --Bill. Well, I'm a twelve-year old boy. And I would much rather prefer the 'blue boxes with wings.' I mean, does galaxy commander look like a box with wings! And (to get a bit off-classic-space) does mission commander look like one? I would much rather prefer an FX-star patroller than TWO Jedi Starships... I think if the kids actually new about older sets, alot of them would change their mind. And the last time I watched a movie? 2 weeks ago. John Kruer

Message has 2 Replies:

		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) I think you'll find little disagreement when I say you're not a typical twelve-year-old boy. In fact I think you have more in common with us AFOL's than with most kids your age. I challenge you: Show <set:497 Galaxy Explorer> and some more (...) (23 years ago, 27-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) I'd like to see a 6985 Cosmic Fleet Voyager, or a Message Intercepter Base or even the original 918 become a Space Legend! Why does Lego even continue to bother with those new SW sets? In my opinion, I think SW is getting kind of old. Most of (...) (23 years ago, 27-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

Message is in Reply To:

		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) Well, Brad Justus (Senior VP of Lego Direct) spoke to this issue a little bit at BricksWest, and the understanding that I took from that is pretty much exactly what Jonathan was describing. It's for marketing reasons, not because of any (...) (23 years ago, 27-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

14 Messages in This Thread:

Entire Thread on One Page:: Nested: All | Brief | Compact | Dots
Linear: All | Brief | Compact
This Message and its Replies on One Page:: Nested: All | Brief | Compact | Dots
Linear: All | Brief | Compact

Custom Search