Subject:
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Re: Lugnet Promo Sets
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Newsgroups:
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lugnet.lego.direct
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Date:
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Thu, 15 Feb 2001 18:40:11 GMT
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Viewed:
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676 times
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Jake McKee wrote:
>
> In lugnet.lego.direct, Tim Courtney writes:
> > "Frank Filz" <ffilz@mindspring.com> wrote in message
> > news:3A8ADA23.398@mindspring.com...
> > > I'm curious as to how the promotional sets work. Is it at all possible
> > > that Lugnet could work with TLC to make promotional sets available? >
> > Wonderful idea, Frank! This would be really cool....LEGO?
> > --
> >
> > Tim Courtney - tim@zacktron.com
>
> I can do some digging into this, but keep in mind that the Shell promo would
> be millions of units. I am not sure what the quantity would be for a LUGNET
> set, but I am not sure that the revenue/volume would be there to meet the
> minimums.
That's what I was curious about, what are the volumes? I could believe
millions for the Shell sets, but I seriously doubt the Velux promo runs
to the millions. I kind of doubt the airline promos do either (now if
they were sold on domestic flights or through the airline's gift
catalog, that might increase the volumes, but I still doubt it). Now
clearly Shell's (and Kabaya's) higher volumes is why they have a wider
variety of sets, and I bet they get more say in what kinds of sets are
produced, but I could almost imagine there being a catalog of "promo"
sets which potential partners get to pick from.
--
Frank Filz
-----------------------------
Work: mailto:ffilz@us.ibm.com (business only please)
Home: mailto:ffilz@mindspring.com
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Message has 2 Replies:
 | | Re: Lugnet Promo Sets
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| (...) I fired off a Email to Jake (which I will repeat here: I'm not sure if you would have access, but there is some info on my web page (you all can dig for it, its on the UNICEF van :) which is about a van made here in Canada by Sampsonite. It (...) (24 years ago, 15-Feb-01, to lugnet.lego.direct)
| | | Re: Lugnet Promo Sets
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| (...) I recall an article stating that Lego/Shell hoped to sell ~7 million sets in the US and had sold ~5(?) million as of close to the end of the promotion. I know that at least some stations shipped their extras back to Lego; wonder where they'll (...) (24 years ago, 16-Feb-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Lugnet Promo Sets
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| (...) I can do some digging into this, but keep in mind that the Shell promo would be millions of units. I am not sure what the quantity would be for a LUGNET set, but I am not sure that the revenue/volume would be there to meet the minimums. Jake (24 years ago, 15-Feb-01, to lugnet.lego.direct)
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