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 LEGO Company / LEGO Direct / 1550
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Subject: 
Re: Contest goals? (was Re: Fansploitation
Newsgroups: 
lugnet.lego.direct
Date: 
Thu, 4 Jan 2001 15:25:45 GMT
Viewed: 
574 times
  
Suzanne D. Rich at suz@baseplate.com wrote:

Regarding Blair, this may sound awful, but I believe they aren't looking for
nice models at all. It seems much more likely (to me) that they would cull
out:
- unacceptable entries (ones that didn't follow the rules, no phone num, etc)
- unacceptable photos (maybe poor shots or lack detail to produce instructs)
- unacceptable models (ones which would be too complex to build or provide
instructions for, ones which show too many rare pieces or not enough
"available-from-LEGO Direct" parts which they hope to sell).
And who knows what else.. I'd rather not guess.

Pardon my ignorance, but who is Blair?

Thanks,

~Mark "Muffin Head" Sandlin
--
Mark's Lego Creations
http://www.nwlink.com/~sandlin/lego



Message has 2 Replies:
  Re: Contest goals? (was Re: Fansploitation
 
(...) D.L. Blair is a marketing company. One thing they do is do the initial stages of contest (qualification based winnowing) judging, or when it's a contest in which the winner is randomly picked, carry out or supervise the random draw from all (...) (23 years ago, 4-Jan-01, to lugnet.lego.direct)
  D.L. Blair, Inc. (was: Re: Contest goals? (was Re: Fansploitation))
 
(...) D.L. Blair, Inc. is a consumer sales promotion agency headquartered in New York and Nebraska (USA). Their clients include Procter & Gamble, Coca Cola, and Miller Brewing. LEGO has been using D.L. Blair since 1995. They also handled the Star (...) (23 years ago, 4-Jan-01, to lugnet.lego.direct, lugnet.build.contests)

Message is in Reply To:
  Re: Contest goals? (was Re: Fansploitation
 
(...) I'm glad there are people like Larry who are less bummed out. I don't want anyone to be as bummed out as I am. But I'll try to clarify my prev post. I know my views are often critical -- I'm like that. Usually I bite my tongue in this news (...) (23 years ago, 4-Jan-01, to lugnet.lego.direct)  

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