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Well, it's the end of the week. And I did promise. So here's welcome (I hope!)
news:
On September 11, we will relaunch LEGO.com. As part of this relaunch, we will
extend the LEGO Shop At Home service to the Internet. Though we may limit the
assortment available online for a few weeks (as we grow comfortable with our
new fulfillment processes), by October you will be able to place any LEGO Shop
At Home order online as well as through the "traditional" phone, fax, and
snail mail channels.
Perhaps more significantly, we are taking LEGO Shop At Home international.
Also from September 11, you will be able to order online in the UK, Ireland,
Germany, the Netherlands, Belgium, Luxembourg, Denmark, Sweden, and Austria.
We will be adding service to Switzerland in November. The full LEGO Shop At
Home assortment (with a handful of exceptions) will be available to these
countries, including bulk elements. (By the way, we'll be expanding the bulk
assortment in October.) Toll-free numbers will be available for phone orders,
and we are also exploring offering printed catalogs in some of these European
markets.
Currently, we plan to add the remaining EU countries, as well as Australia,
New Zealand, and selected Asian markets by the third quarter of 2001 (but we
are working hard to do it earlier if we can). I wish we could bring LEGO Shop
At Home to everyone right now, but it takes time and an incredible amount of
effort to build and manage a global e-commerce service to the standards which
our customers (and we) expect.
We are quite excited about the new LEGO.com. I think that you will find that
LEGO.new (as we're calling it here) is a big leap forward for The LEGO Company
online. Though much of the existing content will remain, we will be
introducing a new interface and content architecture that will allow us in
future to expand our offerings -- not just to the current core audience of
kids, but to parents and adult enthusiasts as well. Of course, once we've
launched, we welcome your comments and suggestions. An Internet site is always
a work-in-progress, and as proud as we are of this new one, we are already
thinking of ways to make it better.
We hope that you look forward to this new site as much as we do.
Until the launch... Play Well!
-- Brad
Brad Justus
Senior Vice President, LEGO Direct
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Message has 11 Replies:
 | | Re: LEGO.new is coming
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| In lugnet.lego.direct, Brad Justus writes: < SNIP > That's great news, Brad!!! Thanks for letting us know! Paul Sinasohn LUGNET #115 (24 years ago, 25-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| (...) I hope that as part of this re-launch/overhaul/whatever the correct buzzword is, you've had a word with the web designers about making the new www.lego.com a little less bloated on Flash, etc- or for my part, I'll still be placing orders by (...) (24 years ago, 25-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| Brad, This is indeed good news. I look forward to seeing the new site. I'm sure all the international customers will be pleased with the expansion of Shop At Home. Best of launch with the new site and thank you for your efforts. Bryan Kinkel "Brad (...) (24 years ago, 25-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| (...) Brad, this is really good news. I didn't say great news just because I'm italian and third quarter of 2001 are a long time... :-( As you can see in (URL) in Italy (4216 messages, second just to UK and US) there is a great Lego community and I (...) (24 years ago, 25-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| (...) < snipped very welcome news > (...) If perchance you would like to celebrate the grand re-opening by donating some excess LEGO to the NALug Train Show, which is taking place mere days after the blessed event, just LMK. 8-) [ For those who (...) (24 years ago, 25-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| This is good news! Please tell us that the same product line will be available in all countries and that there wont be too much pricing difference between countries, so that us aussies can get lego at prices comparable to what you americans pay. (24 years ago, 25-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| Thank you for the response.... I look forward to the web interface / LEGO S@H orders... But I look forward to more bulk ordering possibilities even more... Gene Weissinger (24 years ago, 26-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| (...) <snip> (...) <snip> Hi, and thanks for the update news. Of course it is very nice and happy news for most us, but I have a very specific question. Is your plans include Turkey? I would be very happy if you answer that question here or by (...) (24 years ago, 26-Aug-00, to lugnet.lego.direct)
| | | Re: LEGO.new is coming
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| (...) Hooray. Good news from LD. (...) Sounds good...Don't like the 'limiting the assortment' bit, but getting anything done by TLG for us Aussies is a big effort. Anything would be better than what we've got. (...) Australia ??? (...) So this is (...) (24 years ago, 27-Aug-00, to lugnet.lego.direct, lugnet.loc.au, lugnet.org.au)
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