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I had a coworker tell me that she heard something on her radio this morning about Lego. They were saying that the majority of buyers are adult males making purchases for themselves (I'm quite curious where the info came from). They made mention of (...) (25 years ago, 4-Oct-99, to lugnet.general)
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(...) Joe, I didn't walk! I swear! :-, (...) I think that there's a large culture gap between the "Real World" and radio DJ's. (Tom? Are you there? :-) (...) I've always worried about this possibility...my "alter-ego" being discovered and broadcast (...) (25 years ago, 4-Oct-99, to lugnet.general, lugnet.people)
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(...) Just a footnote to this little incident. The information came from an interview I did with a reporter in Denmark for the Bloomberg Newsgroup (like Associated Press but on a smaller, growing scale) about two months ago. It was originally for an (...) (25 years ago, 5-Oct-99, to lugnet.general, lugnet.people)
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Hey Joseph, Congratulations!!! Like the late pop artist Andy Warhol once said, "everyone is famous for 15 minutes". Maybe you've still got another 13 minutes to go! Gary Istok (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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(...) Thanks, Gary. Here is a copy of the article (portions of it appeared in my statewide newspaper's business section today). I'm also supposed to do a little interview with a local radio station on Friday. THANKS, Poilin!!! ---...--- Lego Uses (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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(...) <snip most of article> (...) So, um, is it just me who's wondering where Lego gets off telling us we aren't a market force? James (URL) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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James Brown: [...] (...) ^^^^ (...) It is only "some" of the 4e9 DKK that are bought by adult men for themselves. The question that is interesting from our point of view is how much LEGO is bought _for_ adults, not by adults. Apparently nobody knows (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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And if they (TLG) knew that, what could they do ? Lego ads in Sports Illustrated or The Economist ? ;) I'll make a SWAG (scientific wild-assed guess) of 5-10% of sales. Anyone have any better intel ? Ray (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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Hey Joseph, On the radio interview, you may wish to mention the fact that TLG has sort of ignores the adult LEGO population. Bulk sales are an example of this. No need to badmouth the company, just tone it into a polite way of saying that they could (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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(...) Here's the link to the SL Trib article: (URL) interesting to note that many paragraphs are copied word-for-word from the previous article...! Congrats, Joe! :-, Cheers, - jsproat (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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(...) Good tip, Gary. I'll see if I can tie the adult market in with a nod to Lugnet and its participants. The interview is for one of those goofy "morning" shows, so I don't have much hope for any serious questions but any press we AFOLs can get (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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Well, if it's a goofy show, they might be bringing you in to make fun of you ;-) Make sure to take some killer cool sets - Star Wars, Technic, etc, with you, to show why you are playing with "toys". (...) -- | Tom Stangl, Technical Support Netscape (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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(...) ;-) I suspect they may attempt it (especially if it's the same station where my co-worker heard the dj say "he's sick" when they mentioned the article) (...) I'd love to do that but they just offered to the interview over the phone (sigh). (...) (25 years ago, 6-Oct-99, to lugnet.people)
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(...) ** EXCELLENT ** Very nice quote, Joseph!!! I am reading an excellent book called "Rainmaking", and while it is about sales, it makes the point that once you have been quoted as a source by media, you may well get asked again. We need to see if (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
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(...) That's for sure! And I nominate Larry! :) Scott S. (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
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(...) WSJ recently (last december) ran an article on Mindstorms, titled "Lego's Robot Set for Kids Grabs Crowds of Grown-Ups". Front page of the second section. I doubt they're likely to run a similar article again soon, unless something really (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
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(...) Nope, no better intel, but my feeling is this: women do most of the gift-buying, especially for kids. When men buy gifts, it's for a woman. So, when males are buying LEGO, it is likely they are buying for themselves. I'd put it as high as (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
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[ FUT lugnet.general ] Steve: (...) Simplifying things a lot, aren't we? (...) I can just as well admit that about 80% of the mony I spend on LEGO is for myself. But looking at people in general, it appears that a significantly larger amount is (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
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(...) Yep. (...) Could be. When I'm in the store, I'm looking at the LEGO, not the other shoppers. (...) That should be interesting. Let us know, please! (...) :) Steve (25 years ago, 8-Oct-99, to lugnet.general)
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