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[ FUT lugnet.general ]
Steve:
> Nope, no better intel, but my feeling is this: women do most of the
> gift-buying, especially for kids. When men buy gifts, it's for a woman.
Simplifying things a lot, aren't we?
> So, when males are buying LEGO, it is likely they are buying for
> themselves.
I can just as well admit that about 80% of the mony I spend
on LEGO is for myself. But looking at people in general, it
appears that a significantly larger amount is spent on LEGO
for kids.
> I'd put it as high as 40-50%. But I have no facts nor data to
> back this up.
I _think_ this is way too high.
> Maybe we should organize some field research, to observe the
> demographics of who buys what.
I will talk to my local toy shop back in Copenhagen next
week.
> Also, there will be a certain percentage of men who are buying gifts, but
> are also AFOLs.
Yes. Any AFOLs who don't think LEGO is the ideal gift for
kids. :-)
Some of my cousins do get other stuff now that they think
they have grown out of playing with LEGO. They haven't grown
out of playing with my LEGO though. :-)
Play well,
Jacob
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