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Subject: 
Re: Lego Article (Re: I'm famous (or infamous))
Newsgroups: 
lugnet.general
Date: 
Fri, 8 Oct 1999 16:34:09 GMT
Viewed: 
2870 times
  
On Thu, 7 Oct 1999 20:50:56 GMT, sparre@sys-323.risoe.dk (Jacob Sparre
Andersen) wrote:

> [ FUT lugnet.general ]
> 
> Steve:
> 
> > Nope, no better intel, but my feeling is this: women do most of the
> > gift-buying, especially for kids.  When men buy gifts, it's for a woman.
> 
> Simplifying things a lot, aren't we?

Yep.

> > So, when males are buying LEGO, it is likely they are buying for
> > themselves.
> 
> I can just as well admit that about 80% of the mony I spend
> on LEGO is for myself. But looking at people in general, it
> appears that a significantly larger amount is spent on LEGO
> for kids.
> 
> > I'd put it as high as 40-50%.  But I have no facts nor data to
> > back this up.
> 
> I _think_ this is way too high.

Could be.  When I'm in the store, I'm looking at the LEGO, not the other
shoppers.

> > Maybe we should organize some field research, to observe the
> > demographics of who buys what.
> 
> I will talk to my local toy shop back in Copenhagen next
> week.

That should be interesting.  Let us know, please!

> Some of my cousins do get other stuff now that they think
> they have grown out of playing with LEGO. They haven't grown
> out of playing with my LEGO though. :-)

:)

Steve



Message is in Reply To:
  Re: Lego Article (Re: I'm famous (or infamous))
 
[ FUT lugnet.general ] Steve: (...) Simplifying things a lot, aren't we? (...) I can just as well admit that about 80% of the mony I spend on LEGO is for myself. But looking at people in general, it appears that a significantly larger amount is (...) (27 years ago, 7-Oct-99, to lugnet.general, lugnet.people)

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