Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Sat, 30 Jul 2005 15:47:47 GMT
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Viewed:
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4363 times
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Here are my thoughts.
Mark
>
> Why do LEGO toys have value to you?
It's a toy that allows you to be creative and the bricks last forever. It's also
a toy for all ages.
>
> What makes LEGO brand construction toys worth your money? • Play value, durability.
>
> In what way has the LEGO brand let you down?
Recently, too much juniorization, even my kids are complaining about this. In
addition, the Lego Factory contest, while a great idea in itself, ended in a
major let down that was never satisfactorily addressed by TLC. Jake will know
what I'm talking about.
>
> Recently, how has the LEGO brand improved?
Re-release of sets, good new technic sets, new town construction crane, some
good train sets.
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> What would you like to see LEGO (re)introduce in the next three years? • Classic town and castle, trains, classic space.
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> What does LEGO need to do to sell more products for less cost to them?
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> What reason(s) do you have for not buying new LEGO sets?
Price too high for amount of pieces, juniorization, theme (e.g. bionicle, jack
stone).
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> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets? • Good new sets or rereleases, along the lines of what was produced in the 1980s.
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> What will it take for LEGO to remain the best construction toy for all ages and
> be a profitable company? • Lower their prices some, listen to AFOLS more (they've made a decent start).
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> What are your home country, first name and age? • USA, Mark, 37.
>
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
Listen to AFOLS more. They influence not only the adult community, but also
their kids and the kids of their friends and relatives. I just finished reading
a marketing article that discussed how word of mouth is becoming increasingly
important, especially the opinions of so-called 'influencers' like AFOLS are in
the Lego community. This is even more so now, given the increased amount of
information available to all of us.
>
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Message is in Reply To:
 | | The LEGO Revival Survey
|
| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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