Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Thu, 23 Jun 2005 17:32:03 GMT
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Viewed:
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4254 times
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>
> Why do LEGO toys have value to you?
Repeatability and open ended play. The ability to create and model freeform in
addition to the offically published sets is of great value.
> What makes LEGO brand construction toys worth your money?
Quality components, unsurpassed customer service, open communications with
customer representatives.
> In what way has the LEGO brand let you down?
N/A
> Recently, how has the LEGO brand improved?
The release of additional Train and Star Wars sets has improved the brand.
> What would you like to see LEGO (re)introduce in the next three years?
9v flex track and remote control items for trains.
> What does LEGO need to do to sell more products for less cost to them?
Expand their markets. Allow licensed distribution channels to form and work in
the local markets, especially for Trains.
> What reason(s) do you have for not buying new LEGO sets?
N/A
> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets?
Including more generic, reusable elements.
> What will it take for LEGO to remain the best construction toy for all ages and
> be a profitable company?
Increased customer input from a wider range of focus groups, continued
incentives to attract and maintain excellent model designers, and broader market
access for Trains.
> What are your home country, first name and age?
USA, Ed, 40
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
Thank you.
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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