Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Fri, 8 Jul 2005 22:58:34 GMT
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Viewed:
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4452 times
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Hello!
Most likely I'll just repeat what others have said before. Howeveer, I didn't
read any answer to this thread before I filled in this survey.
> Why do LEGO toys have value to you?
Because they offer th best possibility to build my own little world. They offer
both specialised pieces for detailing and unspecialised pieces for virtually
every imaginable purpose.
> What makes LEGO brand construction toys worth your money?
Everything said above + its outstanding quality compared to any competitor in
the same sector.
> In what way has the LEGO brand let you down?
Changing the colours grey, darkgrey and brown made me think of quitting building
with LEGO. Even worse was the change of "licenced" figures to a skintone. Those
figs don't look like LEGO figs at all. At least this colour change made me stop
buying as much sets as I used to buy before.
> Recently, how has the LEGO brand improved?
The design of the models/sets has improved very much, especially in the Harry
Potter and Town line. Also the Designer line offers lots of nice models and good
parts for own creations.
Also the availability of parts has improved through brand stores with
pick-a-brick walls, spring cleaning boxes and such.
Thirdly the communication between us active LEGO fans and the company/the
company's represantatives has improved a lot.
> What would you like to see LEGO (re)introduce in the next three years?
I'd very much like to see them reintroducing the old colours grey, darkgrey and
brown (replacing the new colours), as well as the non arresting hinges that had
been used before (additional to the click hinges that have their values in their
own right). Also licenced figures should go back to the standard minifig-yellow.
> What does LEGO need to do to sell more products for less cost to them?
They should stop creating molds for useless parts. In particular many of the
premolded parts in the Jack Stone/4 Juniors line are not at all useful for own
creations but rather a reminder of Playmobil. For the sake of LEGO's corporate
identity they should stop trying to imitate their competitors MegaBloks and
Playmobil. LEGO must be unmistakable. So anything that's similar to the
aforementioned competitors may - for the short term - boost the sales, but in
the long term LEGO will lose their distinctive face and thus their position on
the toy market.
> What reason(s) do you have for not buying new LEGO sets?
I don't buy anything with flesh-toned (licenced) minifigs in them for I don't
want to let any such fig into my house. Also I don't buy many sets with a big
amount of new-brown, new-grey and new-darkgrey in them. Actually I only buy new
sets in my main collection series (that is anything castle-related) and I
stopped buying anything from any other line.
> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets?
First of all the colours grey, darkgrey and brown would have to get changed to
their former tone. Secondly the amount of big parts would have to decrease and
simultaneously the amount of smaller parts (1x1 and 1x2 bricks and plates) would
have to increase. Right now I only buy the parts I _really_ need on the second
hand market, thus avoiding to pile up parts I don't have any use for. For the
few parts I need it's not worthwhile to pay the high price for a complete set.
Well, if LEGO lowered their prices...
> What will it take for LEGO to remain the best construction toy for all ages and
> be a profitable company?
LEGO must not orientate themselves on their competitor's way of doing things.
They must stay "LEGO" as everybody knows it.
> What are your home country, first name and age?
Germany, Johannes, 28.
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
LEGO is such a great toy that allows people of all ages to be creative. Please
don't decrease this big advantage of the LEGO toy by changing TOO many things
where no change is necessary. There's a reason why LEGO was decorated "Toy of
the Century". Don't change away this reason.
Bye
Jojo
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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