Subject:
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The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Thu, 23 Jun 2005 17:05:45 GMT
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Highlighted:
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LEGO is a changing company that many think is not what it should be or what it
used to be. The best quality construction toys are made by LEGO. The current
customer relationship between LEGO and the people who enjoy the toys they make
is the best it has ever been. Yet, to many it seems something is still lacking.
People who years ago bought LEGO products now think twice before buying a new
set. The secondary LEGO market is growing and getting more and more business
from LEGO itself. What has caused this change?
Many people think LEGO needs a change. A return if you will to what made LEGO
so great in years past. LEGO is an enjoyable, quality made toy that many people
regardless of age enjoy. So many of us want to see LEGO a prosperous company
making a product everyone from children to grandparents will buy and enjoy for
years to come. The whole reason for this survey is to get you to provide
answers to some simple questions. When the answers are complied we will submit
them to LEGO for consideration.
Please respect the purpose of this survey and do not go off topic, have any
discussion or make any comments on others ideas or desires for LEGO. Please only
post your answers after some thought and be as precise and as brief as you can
be so that everyone's voice can be heard. If someone worded their answer exactly
as you would like to please feel free to copy it and use it as your answer as
well. Be very honest with your answers but avoid strong negativity, insults or
improper language. If you have no answer or do not wish to answer a question
please list N/A.
Why do LEGO toys have value to you?
What makes LEGO brand construction toys worth your money?
In what way has the LEGO brand let you down?
Recently, how has the LEGO brand improved?
What would you like to see LEGO (re)introduce in the next three years?
What does LEGO need to do to sell more products for less cost to them?
What reason(s) do you have for not buying new LEGO sets?
What would it take for you to spend more money on new LEGO products versus
buying sets/parts on the second hand markets?
What will it take for LEGO to remain the best construction toy for all ages and
be a profitable company?
What are your home country, first name and age?
Is there anything you would like to say with this last question that you feel
someone at LEGO should not go without reading?
Thank you in advance for all the answers you will give. If we take this
seriously and present it with a determination to be a help to TLG, then I
believe LEGO will both appreciate it and look through it honesty, considering
our ideas.
Admins please help keep this thread clutter free and productive. This survey
will run from now until August 1st. I will be creating an excel file with
peoples answers and will have it completed in August, at which time we turn it
over to someone at LEGO.
If you are a member of another forum please pass an invite to those members to
answer this survey also.
Thank you everyone who has participated. Please remember this thread is for
answers to the questions and not comments about the questions, others answers or
anything else. If you want to discuss these things please start a different
topic or discuss them elsewhere. I would like to have everyone participate if
possible. I will do my best at getting these answers compiled and easy to read
for everyone and get delivered to. Again, thank you for your help and opinions.
If you sit back and say nothing you will have no chance to change it later. If
you stand up for what you think and present your opinions politely people will
at least listen and may be affected to change.
To the LEGO revival!
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Message has 37 Replies:
 | | Re: The LEGO Revival Survey
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| (...) Repeatability and open ended play. The ability to create and model freeform in addition to the offically published sets is of great value. (...) Quality components, unsurpassed customer service, open communications with customer (...) (19 years ago, 23-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) It is a great hobby with which I can be creative and challenged. (...) Same as above. (...) they haven't. (...) Pick-a-brick, AFOL acknowledgement and involvement. (...) The S@H bulk program has been a little stagnant. (leading me to Bricklink (...) (19 years ago, 23-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) Lego is the single best "toy" on the planet, no exceptions. The creative possibilities that lie within even the smallest of sets are limited only by the imagination. These possibilities are always so exciting and inspiring that it's often (...) (19 years ago, 23-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| "Dan Thompson" <danaliobi@aol.com> wrote in message news:IIJrHL.1uCt@lugnet.com... (...) I can use it for amusement, brain gymnastic (try to recreate a technical gadget in LEGO). (...) Long lasting toy, both durability and quality ensures that. And (...) (19 years ago, 23-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) The toy is a system, and regardless of what sets or themes I choose to buy, they are all physically compatible with each other. (...) Unlike action figures, dolls, toy cars, playsets, etc., this toy can be reconfigured into anything one (...) (19 years ago, 23-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) The system of play, they bricks can be used to build nearly everything, resources provided, of course. (...) The Colour Change made it hard to get the resources I need for building my models. (...) Depends on the definition of "recently". If (...) (19 years ago, 27-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| Thank you everyone who has answered so far. I hope to get at least 100 responses by August first when I will have it all placed neatly in an excel file to send this info to LEGO. Please ask anyone in your LEGO clubs, LUGs, or any other people you (...) (19 years ago, 27-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) They're fun; they appeal to the engineer in me. I also enjoy using them to connect with my kids. (...) Every LEGO part is high quality, i.e. well designed and manufactured. (...) It has not. Though I am a little disappointed in the angry faces (...) (19 years ago, 27-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| Why do LEGO toys have value to you? Because they are fun, durable and "cumulative"(the blocks I got as a kid in 1978 still work with the blocks I got last week.) What makes LEGO brand construction toys worth your money? They always entertaining, (...) (19 years ago, 27-Jun-05, to lugnet.general, FTX)
| | | Re: The LEGO Revival Survey
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| (...) I think they are fun and relaxing. I enjoy putting the sets together because it makes me feel more like a kidd. (...) The quality and innovation. (...) I wouldn't say let down, but quality has slipped, set design isn't as original, and there (...) (19 years ago, 28-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) Because, regardless of age or gender, it can be enjoyed by all - over and over again. We can, with creativity, build anything we can imagine. My little girl, when she is born in November, is only a short time from playing with LEGO toys (...) (19 years ago, 29-Jun-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) I am a mechanic and have always been fascinated by mechanical items, especially those I can take apart and put back together. I buy technic for the mechanical functions, and other models because I like the way they look when assembled. (...) (...) (19 years ago, 1-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| Thank you everyone for helping out with the survey. This is available until August 1st at which point it will be formatted and sent to LEGO. The survey is available on other forums most of which are populated with a younger crowd. Please add some (...) (19 years ago, 5-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| Hello! Most likely I'll just repeat what others have said before. Howeveer, I didn't read any answer to this thread before I filled in this survey. (...) Because they offer th best possibility to build my own little world. They offer both (...) (19 years ago, 8-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) They allow for a maximum of creativity and are infinitely combinable across the entire product line. (...) Their longevity, durability, quality of construction and long-term value. (...) Lego has taken to too much of what is called (...) (19 years ago, 22-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) I have had LEGO toys as long as I can remember. (...) It's LEGO. (...) The ventures into non-building system items. Named minifigs - I liked it better when only the setting, and maybe a basic premise for the story was provided. Who all of the (...) (19 years ago, 22-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) It is more then a toy -- it is an art form, one that can grow with the individual. (...) Limitless variations with respect to what can be created. (...) N/A (...) I like many of the new colors. And many of the new sets are very nice. (...) An (...) (19 years ago, 22-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) They're endlessly useable and replayable. There are no limits. (...) The above, and they last damn near forever. (...) Galidor, and those ugly new dinos. Also some of the other non-system, and seemingly irrelevant items, such as the bionicle (...) (19 years ago, 22-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| As I write this I have not viewed any other responses. (...) They are fun for me, fun for the kids, they are great for building anything you want, they are fun to collect and display. Through Lego toys I meet a lot of interseting people. (...) The (...) (19 years ago, 23-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) The elements form a brilliant system which I enjoy working with. (...) The careful engineering that goes into element design continues to adhere to the system specifications while expanding building possibilities. (...) I continue to be (...) (19 years ago, 23-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) It's an eternal toy, I have bricks that are 30 - 35 years old and they are still compatable with the modern stuff. Lego creations are only limited by the imagination of the creator and as a result they've crossed galaxys, explored uncharted (...) (19 years ago, 24-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) 1. I can build anything I can imagine. 2. No matter which "set" the pieces came in, all of them can be used collectively, to enable me to build whatever I want. (Exception: Special decorative pieces, such as Bionicle, I find to be too (...) (19 years ago, 25-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) I've had LEGO products since I was a little child, and they've shaped my way of thinking. I'm a programmer, and bricks taught me how to think more efficiently about object oriented languages. (...) I like the concept of bricks, I always have. (...) (19 years ago, 26-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| I didn't originally reply to this because I prefer automated surveys, but since you need more input... (...) Bottom line - they're fun. They can be used to create just about anything, and you aren't limited to just what the instruction show. (...) (...) (19 years ago, 26-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) They are the quintessential Schrodinger's cat. A big pile of bricks is *everything* waiting to happen. (...) Lasting interconnectivity. There's are very few parts that can't be connected to every other brick produced. Bricks made 20 years ago (...) (19 years ago, 28-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) I have to agree with Dave S on this one insofar as it's sort of mundane for many of us to answer these sorts of surveys. I would seriously be amazed if anything appears in this thread that hasn't been voiced before, or has ever gone to Lego (...) (19 years ago, 28-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| Wow, David Eaton just pretty much hit the nail on the head... Here's my $0.02: (...) They're fun to play with, and they'll never go "out of style". I can pass them down to my kids in the future. (...) Best quality compared to other building blocks, (...) (19 years ago, 28-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) The are a great toy and I believe they have educational value and are just great to let your imagination run wild (...) The fact that no matter what I build if I dont like it I can change it and the fact they are so cool most of the times. (...) (19 years ago, 28-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) You can create anything you want. It stimulates my creativity. (...) The quality of the bricks, that remain usable over many years. That bricks from the past still connect to the bricks of today. (...) Introducing odd colors available in only (...) (19 years ago, 29-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) Open-ended play; that is, the ability to create what I want, limited only by imagination and the physical limitations of the bricks. Durability; I have Lego elements in my collection that are at least 30 years old, and they still work as they (...) (19 years ago, 29-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| 1) I like the colors and versitility. 2) Endless hours of creativity and possabilities. 3) FAR Too many single or limited-use elements. Bionicle if full of them. 4) Nice new colors. 5) Brick packs (bulk) in the cool new colors - dk red, dk green, (...) (19 years ago, 29-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) Because they are still the best construction toy on the market. (...) The quality is better than the clones. (...) Original space themes have largely been replaced with Star Wars. (...) I like the newer "generic" building sets as well as the (...) (19 years ago, 29-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| Here are my thoughts. Mark (...) It's a toy that allows you to be creative and the bricks last forever. It's also a toy for all ages. (...) Play value, durability. (...) Recently, too much juniorization, even my kids are complaining about this. In (...) (19 years ago, 30-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) They are toys that stimulate creativity and they helped me develop mathematical and spatial skills as a child. The toys are a connection to my past (I am still playing with the bricks I got 28 years ago), yet they still allow me to look (...) (19 years ago, 30-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) They're fun, interesting and good for creativity. (...) The large amount of good piece/price ratio sets, particularly designer (...) The magazine, it is a load of rubbish full of poor writing and minimal content. There is no 'general interest' (...) (19 years ago, 30-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| Ah, what the heck. Here goes: (...) The ability to express myself creatively. Relaxation. (...) The quality of the bricks and piece compatibility across themes. My bricks from 30 years ago still interact with my new bricks today. (...) In many ways (...) (19 years ago, 31-Jul-05, to lugnet.general)
| | | Re: The LEGO Revival Survey
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| (...) They are a great way to express my imagination. The elements can be used over and over again for different things. (...) The high quality of the bricks, and the interconnectivity. LEGO pieces from my childhood (mid 70s) work with what I can (...) (19 years ago, 1-Aug-05, to lugnet.general)
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