Subject:
|
Re: The LEGO Revival Survey
|
Newsgroups:
|
lugnet.general
|
Date:
|
Fri, 1 Jul 2005 02:25:18 GMT
|
Viewed:
|
4252 times
|
| |
|
|
In lugnet.general, Dan Thompson wrote:
> LEGO is a changing company that many think is not what it should be or what it
> used to be. The best quality construction toys are made by LEGO. The current
> customer relationship between LEGO and the people who enjoy the toys they make
> is the best it has ever been. Yet, to many it seems something is still lacking.
> People who years ago bought LEGO products now think twice before buying a new
> set. The secondary LEGO market is growing and getting more and more business
> from LEGO itself. What has caused this change?
>
> Many people think LEGO needs a change. A return if you will to what made LEGO
> so great in years past. LEGO is an enjoyable, quality made toy that many people
> regardless of age enjoy. So many of us want to see LEGO a prosperous company
> making a product everyone from children to grandparents will buy and enjoy for
> years to come. The whole reason for this survey is to get you to provide
> answers to some simple questions. When the answers are complied we will submit
> them to LEGO for consideration.
>
> Please respect the purpose of this survey and do not go off topic, have any
> discussion or make any comments on others ideas or desires for LEGO. Please only
> post your answers after some thought and be as precise and as brief as you can
> be so that everyone's voice can be heard. If someone worded their answer exactly
> as you would like to please feel free to copy it and use it as your answer as
> well. Be very honest with your answers but avoid strong negativity, insults or
> improper language. If you have no answer or do not wish to answer a question
> please list N/A.
>
> Why do LEGO toys have value to you?
I am a mechanic and have always been fascinated by mechanical items, especially
those I can take apart and put back together. I buy technic for the mechanical
functions, and other models because I like the way they look when assembled.
> What makes LEGO brand construction toys worth your money?
Better Quality than clone brands, both set content and parts manufacture.
>
> In what way has the LEGO brand let you down?
Just got 8421 Crane, and some of the yellow pieces are different shades of
yellow. Also by not offering Technic pieces as bulk packs like other more
common bricks.
> Recently, how has the LEGO brand improved?
The new Technic sets are awesome and a step in the right direction. I
specifically applaud 8455, 8416, 8420, and 8421. Also re-issuing popular sets
so we don't have to pay a fortune for older sets.
> What would you like to see LEGO (re)introduce in the next three years?
I liked the Flex system in Technic, and some space besides star-wars would be
nice.
> What does LEGO need to do to sell more products for less cost to them?
Cut Marketing/Manufacture cost without sacrificing quality. (That may be asking
for the impossible)
>
> What reason(s) do you have for not buying new LEGO sets?
I buy new sets that interest me. There are very few new large Technic sets
(700+ pieces) and those are the ones I like the most. I think more new sets
also need to be on retail store shelves, Many sets are only available online it
the USA.
>
> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets?
Having an availability of pieces/sets I am interested in. If a set is selling
for large prices secondhand it should be worth re-issueing new.
>
> What will it take for LEGO to remain the best construction toy for all ages and be a profitable company?
Look to make official licensed products for popular themes from TV. For
example, Knex got the Orange County Choppers license. Those sets would be much
nicer in Lego! Monster Garage could inspire some awesome Lego Technic sets, and
Jesse James even said on a show one time he got his interest in
fabrication/mechanics from building with Lego as a child. Also more models of
real things people can relate to. I pre-ordered the Statue of Liberty Sculpture
as soon as I saw it, I would like to see some more famous landmark sculptures
like that!
>
> What are your home country, first name and age?
USA, Thomas, 30
>
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
N/A
>
> Thank you in advance for all the answers you will give. If we take this
> seriously and present it with a determination to be a help to TLG, then I
> believe LEGO will both appreciate it and look through it honesty, considering
> our ideas.
>
> Admins please help keep this thread clutter free and productive. This survey
> will run from now until August 1st. I will be creating an excel file with
> peoples answers and will have it completed in August, at which time we turn it
> over to someone at LEGO.
>
> If you are a member of another forum please pass an invite to those members to
> answer this survey also.
>
> Thank you everyone who has participated. Please remember this thread is for
> answers to the questions and not comments about the questions, others answers or
> anything else. If you want to discuss these things please start a different
> topic or discuss them elsewhere. I would like to have everyone participate if
> possible. I will do my best at getting these answers compiled and easy to read
> for everyone and get delivered to. Again, thank you for your help and opinions.
>
> If you sit back and say nothing you will have no chance to change it later. If
> you stand up for what you think and present your opinions politely people will
> at least listen and may be affected to change.
>
> To the LEGO revival!
|
|
Message is in Reply To:
 | | The LEGO Revival Survey
|
| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
|
48 Messages in This Thread:
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
