Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Fri, 29 Jul 2005 09:40:25 GMT
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Viewed:
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4347 times
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> Why do LEGO toys have value to you?
You can create anything you want.
It stimulates my creativity.
> What makes LEGO brand construction toys worth your money?
The quality of the bricks, that remain usable over many years.
That bricks from the past still connect to the bricks of today.
> In what way has the LEGO brand let you down?
Introducing odd colors available in only a limitid range of parts.
It's hard to get a good amount and parts range in those colors to
build something in those colors.
Introducing many new parts with limited usage.
> Recently, how has the LEGO brand improved?
Getting back to basic bricks.
The Creator and Designer sets are great.
Pick-A-Brick to get and select the bricks you want
(and not having to take and pay for bricks you don't want)
> What would you like to see LEGO (re)introduce in the next three years?
A wide range of matching windows (like the classic window range,
consisting of 1x1x1, 1x2x1, 1x1x2, 1x2x2, 1x3x2, 1x4x2 and 1x6x2)
> What does LEGO need to do to sell more products for less cost to them?
Produce sets with useful parts, that can also be used to build many other
things and not just the main model of the set.
Include instructions for some alternate models and perhaps images of more
alternate models.
Stop introducing new and odd colors.
Stop introducing new single purpose parts.
> What reason(s) do you have for not buying new LEGO sets?
Odd colors and odd pieces I have no use for.
> What would it take for you to spend more money on new LEGO products
> versus buying sets/parts on the second hand markets?
For vintage parts I'll go to the second hand markets.
For parts in the discontinued color gray I'll go to the second hand markets.
(I don't care about the color change of dark gray and brown, as I don't
use those colors).
For regular bricks (in regular colors) I would buy new sets/parts, if these
contain a good amount of useful bricks (1 by x, 2 by x) or plates
(1 by x upto 6 by x) in regular colors (black, blue, red, yellow, white)
and for a resonable price (good price/part ratio).
> What will it take for LEGO to remain the best construction toy
> for all ages and be a profitable company?
Keep high quality.
> What are your home country, first name and age?
Netherlands, Niels, 31
> Is there anything you would like to say with this last question
> that you feel someone at LEGO should not go without reading?
Nothing more than I have already said above.
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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