Subject:
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Re: The LEGO Revival Survey
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Newsgroups:
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lugnet.general
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Date:
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Sat, 23 Jul 2005 04:14:29 GMT
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Viewed:
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4474 times
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As I write this I have not viewed any other responses.
> Why do LEGO toys have value to you?
They are fun for me, fun for the kids, they are great for building anything you
want, they are fun to collect and display. Through Lego toys I meet a lot of
interseting people.
> What makes LEGO brand construction toys worth your money?
The sets build on each other, so that the pieces I get in a new set work with
the rest of my collection.
> In what way has the LEGO brand let you down?
The change in colors of grey, dark grey and brown. Also to a lesser extent the
move to flesh tone people.
> Recently, how has the LEGO brand improved?
Overall the Star Wars sets have been great since they use a wide variety of
useful pieces and are a good value. Recent train offerings are excellent. And
the variety of parts available in bulk and large sets designed for the older
builder are fantastic.
> What would you like to see LEGO (re)introduce in the next three years?
The old grey and brown colors should be re-introduced, not necessarily to
replace the new shades but as valid colors on their own right. I would also
like to see the train line developed more, and I would like to see more general
interest sets that are useful for parts and for building, that would appeal to a
wide range of demographics, such as Classic town type buildings or Pirate,
Space, Castle etc. These would be sets that don't simply rely on their own
total-fantasy theme.
> What does LEGO need to do to sell more products for less cost to them?
Sell more sets with more basic parts in more traditional colors. Many new parts
are of little use, but things like bricks, wheels, windows, doors, roof parts
and minifigures never go out of style. It would also be a good idea to limit
the number of colors to lower production costs and make it easier to build stuff
in a color (instead of ending up with just a few pieces of a color).
> What reason(s) do you have for not buying new LEGO sets?
New grey and brown tones which do not match my existing collection is the main
reason, and also flesh tone people. I purposely avoid all sets with the new
greys, which results in a virtual boycott of the current product line. If old
greys were available again I would be buying 20 to 50 times more product each
year than I have bought for the last 18 months.
> What would it take for you to spend more money on new LEGO products versus
> buying sets/parts on the second hand markets?
Bring back old greys (even if you keep the new)! Then I will be buying tons of
new product. Also I would like to see more traditional town type sets (houses,
cars, hospital, stores, services, etc) and basic assortments with windows and
doors. The current assortment is great except for the lack of old grey, and it
could be improved on with better basic sets too.
> What will it take for LEGO to remain the best construction toy for all ages and
> be a profitable company?
A return to the roots. Avoid merchandising. Avoid moves that alienate loyal
fans. Market the product clearly in brochures and on the shelves. Market a toy
that appeals to a wider demographic (ie, something a girl might buy too, such as
a house, a car or a ship that isn't purely violence - Lego is about building and
playing well, and shouldn't just be about shooting, fighting and destroying).
> What are your home country, first name and age?
USA, Matt, 34
> Is there anything you would like to say with this last question that you feel
> someone at LEGO should not go without reading?
Don't ditch the old greys! You have heard it before and will hear it again from
me no doubt. Bring back the old greys!
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Message is in Reply To:
 | | The LEGO Revival Survey
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| LEGO is a changing company that many think is not what it should be or what it used to be. The best quality construction toys are made by LEGO. The current customer relationship between LEGO and the people who enjoy the toys they make is the best it (...) (19 years ago, 23-Jun-05, to lugnet.general) !!
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