 | | Re: Markets and juniorization —Bradley Dale
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| | | (...) My big question: Why does LEGO need today's kids? What if LEGO focused on being such a good toy for ages 12+ that every teen and adult wanted to build with it? Not just adults that are currently AFOLS, but everyone! I think that would be (...) (23 years ago, 5-Dec-01, to lugnet.general)
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| | | | | Re: Markets and juniorization —David Eaton
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| | | | | (...) Well-- it's not just about money for the Lego Company. It's about their values. I mean, if they found some new super-product that made them more money, would they drop the Lego product and make the new one? Nah. It's just not their particular (...) (23 years ago, 5-Dec-01, to lugnet.general)
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| | | | | | | Re: Markets and juniorization —Allan Bedford
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| | | | | | (...) Um, yes they would. They already have. It's called Bionicle. It is so far from their core product that it's not even readily compatible. (Unless you are an adult fan of course who has some obscure Technic pieces that allow integration.) They (...) (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | | | | Re: Markets and juniorization —John P. Henderson
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| | | | | | | (...) Exactly! Think about it. If they did a study on the effects of their toys on my generation, they would soon discover that almost everyone (well, perhaps more male than female) who grew up in the late 1970s and 1980s still think of Lego as (...) (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | | | | Re: Markets and juniorization —David Eaton
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| | | | | | (...) No no-- I mean totally different. Things without kids as the focus. Think fax machines. Cars. Real estate. If they found a great new way to make a solar powered car that would revoloutionize the world, would they drop the contruction toy line (...) (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | | | | Re: Markets and juniorization —Allan Bedford
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| | | | | | (...) Not that they would spend much R&D money on such products, but I see your point now. (...) I guess I try to look at it with both my kid brain and my adult brain. Neither one likes it at all. :) (...) We're not their target market for only one (...) (23 years ago, 7-Dec-01, to lugnet.general)
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| | | | | | | | Re: Markets and juniorization —John P. Henderson
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| | | | | | In lugnet.general, Allan Bedford writes: <snip-a-dee-do-da> (...) Now *that* would be awesome! That is one of the coolest ideas I have heard in a while. Maybe throw in a few images of building ideas (for those inexperienced with the given theme), (...) (23 years ago, 7-Dec-01, to lugnet.general)
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| | | | | Re: Markets and juniorization —Pedro Silva
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| | | | | (...) Better still, why won't LEGO design toys that will *force* kids to use their brains? I am getting sick and tired of having kids so "TV-dependant" that they cannot articulate words properly any longer. (...) Do WE? It is a sociological issue: (...) (23 years ago, 5-Dec-01, to lugnet.general)
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| | | | | | | Re: Markets and juniorization —John P. Henderson
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| | | | | | (...) Reminds me of the Roger Water's song "Amused to Death"... (FUT: off-topic.fun) -H. (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | Re: Markets and juniorization —John Neal
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| | | | (...) Not for a nanosecond. Because there are literary 1,000,000s of them (little people) and only 1,000s of us (AFOLs). You do the math. (...) TLC is a business. They just want a *market*. They aren't juniorizing just to be daft-- it is what the (...) (23 years ago, 5-Dec-01, to lugnet.general)
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| | | | | | Re: Markets and juniorization —Bradley Dale
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| | | | (...) that (...) But what if tens of millions of big people wanted to build with LEGO, because TLC was focused on selling it to adults instead of kids? (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | | Re: Markets and juniorization —John Neal
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| | | | | (...) You are kidding, right? Maybe in some AFOL fantasy dreamworld place, but not here in good ol' reality. -John (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | | Re: Markets and juniorization —Frank Filz
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| | | | (...) If you look at all modeling hobbies in total, which is probably a good approximation of the best total market for any one modeling hobby, I think you would find that that total is smaller than TLC's market. Frank (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | | Re: Markets and juniorization —Erik Olson
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| | | | Yeah, but what if a certain Brick company had sets that made adults think "Wow, if I were a kid, I'd want that." They would be so cool, thousands of adults would start collecting them. When Playboy reviews the Sopwith Camel next to the flat-screen (...) (23 years ago, 6-Dec-01, to lugnet.general)
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| | | | | | Re: Markets and juniorization —John P. Henderson
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| | | | (...) Again, this line of thinking is very much a dream (See my post elsewhere in this thread). However, I might point out that the Lego setups were a HUGE draw at events like the Greenburg Train show where NELUG setup a table or two amongst (...) (23 years ago, 6-Dec-01, to lugnet.general)
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