Subject:
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Re: Interview with Kjeld Kirk Kristiansen
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Newsgroups:
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lugnet.general
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Date:
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Tue, 28 Mar 2000 06:53:34 GMT
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Viewed:
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1591 times
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No. It is before Disney and Coca Cola.
Christian
In lugnet.general, Randy Miller writes:
> If translation is a possible problem, then I think Lego's goal is to be the
> leading family brand AFTER Coke and Disney. (I would think McDonald's is way
> up there too.) If that's somehow a realistic goal, I'm more than happy at any
> such attempt.
>
>
> In lugnet.general, Alan Gerber writes:
> > In lugnet.general, Christian Lindblad Rasmussen writes:
> > > (before Disney and Coca Cola) by 2005. The turnover has to be $2.5
> > If they want to be bigger than disney, then why are they making disney sets?
> > Alan
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Message is in Reply To:
 | | Re: Interview with Kjeld Kirk Kristiansen
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| If translation is a possible problem, then I think Lego's goal is to be the leading family brand AFTER Coke and Disney. (I would think McDonald's is way up there too.) If that's somehow a realistic goal, I'm more than happy at any such attempt. (...) (25 years ago, 28-Mar-00, to lugnet.general)
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