Subject:
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Re: Interview with Kjeld Kirk Kristiansen
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Newsgroups:
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lugnet.general
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Date:
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Sat, 25 Mar 2000 23:30:24 GMT
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Highlighted:
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(details)
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1662 times
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In lugnet.general, Christian Lindblad Rasmussen writes:
> (before Disney and Coca Cola) by 2005. The turnover has to be $2.5
If they want to be bigger than disney, then why are they making disney sets?
Alan
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Message has 2 Replies:
 | | Re: Interview with Kjeld Kirk Kristiansen
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| (...) If you can't beat 'em, join 'em (and then beat 'em when they aren't looking). I'm just suprised that there are no Coke sets yet. Maybe after they get Disney off the ground (a year or three) we'll see the Coke sets. Ben Roller (25 years ago, 25-Mar-00, to lugnet.general)
| | | Re: Interview with Kjeld Kirk Kristiansen
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| If translation is a possible problem, then I think Lego's goal is to be the leading family brand AFTER Coke and Disney. (I would think McDonald's is way up there too.) If that's somehow a realistic goal, I'm more than happy at any such attempt. (...) (25 years ago, 28-Mar-00, to lugnet.general)
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Message is in Reply To:
| | Interview with Kjeld Kirk Kristiansen
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| The following is taken from a Danish newspaper that had an interview with Kjeld Kirk Kristiansen last week. After the summer vacation all products will be sold in the internet. Lego has received close to 10000 e-mails asking for this - a week! "This (...) (25 years ago, 25-Mar-00, to lugnet.general) !
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