Subject:
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Re: Architectural Wonders theme
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Newsgroups:
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lugnet.dear-lego
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Date:
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Thu, 13 May 1999 01:04:31 GMT
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Viewed:
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1355 times
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Moz (Chris Moseley) wrote in message ...
> Think about the target market - kids. When was the last time you saw • someone
> spend more than $1000 on a toy for their preteen kid? (excluding computers,
> which are bought because they're "educational"). Most people I know will
> buy other peoples kids presents up to maybe $50 or so, often not even that.
> Grandchildren may get a little more, but not an order of magnitude more.
> And for their own kids - well, it better be a very necessary or useful
> present for that $1000.
> So basically those sets would be aimed at the adult collector market.
> That's us, boys and girls. So, how many of us would buy one? A thousand?
> ten thousand? Think Mindstorms again - they made 50000 of them at first.
> Is that their minimum run for a set? Maybe. Is it their minimum sales
> volume? Possibly. So can we sell 10000 of (each) superbuilding set?
> I'd possibly buy one of the buildings, but I'd want to look at it first.
> And no way would I buy a pile of BURPs. Or something made of 5-high
> bricks.
I think this whole idea is ludicrous, but I think the target market would
be filthy rich spoiled beyond belief kids, not collectors. Have you seen an
FAO "Holiday" Catalog? There are at least one hundred different toys over
$1,000 with ten or so over $10,000. I guess a $1,000 plus set would be
kinda collectible, too.
--
Have fun!
John ( jdiri14897@email.msn.com ) remove NOSPAM:
John's Lego Web Trade Page:
http://www114.pair.com/ig88/lego/index.htm
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Message has 1 Reply:
 | | Re: Architectural Wonders theme
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| (...) FAO Schwartz on 5th Avenue (Manhattan) used to sell a deluxe castle set (something like 20 Black Monarch Castles combined into an incredible castle about 3 cubic feet) for around $1000. According to their staff, they sold well. (25 years ago, 13-May-99, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Architectural Wonders theme
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| James Brown wrote in message ... (...) Yep, they'd be very pricey. And if you watch the non-selling Lego sets carefully you'll see that there is a correlation between cost and sales - the more expensive sets sell very poorly. Things like the big (...) (25 years ago, 13-May-99, to lugnet.dear-lego)
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