Subject:
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Re: Architectural Wonders theme
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Newsgroups:
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lugnet.dear-lego
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Date:
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Thu, 13 May 1999 00:36:07 GMT
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Viewed:
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1368 times
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James Brown wrote in message ...
> Not that I don't think this is a good idea - I do - but 3-D puzzles have a
> distinct advantage over Lego in the "famous building" catagory - size &
> detail. A puzzle can print it's detailing, and be more-or-less whatever size
> markets best. A lego building needs to be a certain size to get any kind of
> decent detailing (maybe not quite miniland scale, but I'm not sure minifig
> would cut it), which makes most of the popular buildings horribly unfeasable.
> "Oh look! They have a Lego Tower of London in the gift shop! Only $1499.99,
> too!"
Yep, they'd be very pricey. And if you watch the non-selling Lego sets carefully
you'll see that there is a correlation between cost and sales - the more
expensive sets sell very poorly. Things like the big Technic sets ($US150+)
tend to be very hard to sell, although Mindstorms seems to have bucked that
trend. So a set five times that cost would most likely be all but unsellable.
Think about the target market - kids. When was the last time you saw someone
spend more than $1000 on a toy for their preteen kid? (excluding computers,
which are bought because they're "educational"). Most people I know will
buy other peoples kids presents up to maybe $50 or so, often not even that.
Grandchildren may get a little more, but not an order of magnitude more.
And for their own kids - well, it better be a very necessary or useful
present for that $1000.
So basically those sets would be aimed at the adult collector market.
That's us, boys and girls. So, how many of us would buy one? A thousand?
ten thousand? Think Mindstorms again - they made 50000 of them at first.
Is that their minimum run for a set? Maybe. Is it their minimum sales
volume? Possibly. So can we sell 10000 of (each) superbuilding set?
I'd possibly buy one of the buildings, but I'd want to look at it first.
And no way would I buy a pile of BURPs. Or something made of 5-high
bricks.
Moz
--
moz1 at ihug either .com.au or .co.nz
http://homepages.ihug.com.au/~moz1/index.html
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Message has 1 Reply:
 | | Re: Architectural Wonders theme
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| Moz (Chris Moseley) wrote in message ... (...) someone (...) I think this whole idea is ludicrous, but I think the target market would be filthy rich spoiled beyond belief kids, not collectors. Have you seen an FAO "Holiday" Catalog? There are at (...) (25 years ago, 13-May-99, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Architectural Wonders theme
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| (...) Not that I don't think this is a good idea - I do - but 3-D puzzles have a distinct advantage over Lego in the "famous building" catagory - size & detail. A puzzle can print it's detailing, and be more-or-less whatever size markets best. A (...) (25 years ago, 12-May-99, to lugnet.dear-lego)
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