 | | Re: John Heins' article on strategy
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John, your whole post was excellent. I really think that we ought to see more "Dear Lego" posts with constructive ideas like these and less kvetching. We've got to understand that TLC is saying that the crisis is that kids aren't buying Lego sets (...) (24 years ago, 6-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) In lugnet.dear-lego, Tomas Clark writes: (...) Hmmm, every one of those product lines is distinctly apart from System in terms of both content and marketing-- except Creator. Creator overlaps with System in a pretty obvious way (obvious to me, (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego, lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Anecdotal as these examples may be, I have experienced the very same thing -- overhearing a child or parent talk about needing to get a more complex set than the juniorized sets provide. Even if TLC does extensive market research (which I (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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A few people have asked if Town is going to turn into Duplo, and the mini-fig will be left out. Well, I believe it has already happened. Can anyone say "Racers"? And on another post: kids wanting more complex sets. I was in a local Super Wal-Mart (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego)
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| | Mybot
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I have some observations about this product. I think it is really fun, but I had to build the toy and play with it to really understand what it did. I wish the descriptions covered the "game" portion of the product. To be honest I didn't fully (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego)
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| | Use of lugnet.lego.direct and lugnet.dear-lego
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I'd like to make a suggestion on the use of lugnet.lego.direct and lugnet.dear-lego. Of late there has been much "debate" about whether TLC is doing "the right thing" or not, or somewhere in between. While some very legitimate concerns are getting (...) (24 years ago, 4-Feb-01, to lugnet.lego.direct, lugnet.dear-lego, lugnet.admin.general)
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| | New Racers
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Wow...and I don't mean that in a good sense. I just saw some of the racers kits up close in a TRU today and was truly disappointed. They reminded me of a throw-away fast food toy. What is the point? Race them, watch them crash and well, that's it (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) This seems to be getting pretty serious. I know I haven't been very freindly to our Lego representative in my posts...maybe I'm biased towards corporations/big buisness. Sometimes I think that I have no right to comment on Lego, It's not my (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) I don't make the decisions about "the future of minifigs," but quite honestly, I haven't seen, heard, or smelled a single thing within LEGO that suggests to me that the minifig is going anywhere. We've been making figures at other scales for (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego) !
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) 15-20!, its more like 5-10! I have a few of the tow truck places (can't figure out the set #, but i don't really care about that), from 2 years ago, and the "Jeep" has 5 peices not counting the wheels! Josh "Where's the box car door again?" (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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From: "Adam Murtha" <adammurtha@home.com> (...) Lego, I second this. Could someone who is in the know please give us some idea about the future of the minifig? Even a post saying that someone is looking into it would be a great start. Thank you, (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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I totaly agree with this. I, being 14 years old find the Lego sets of today quite basic and boring especially all these peices moulded together. I was looking through all my Lego product catalogues a couple of days ago and was amazed at how much (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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"Adam Murtha" <adammurtha@home.com> wrote in message news:G8670B.H6n@lugnet.com... (...) No. It's just a marketing term! regards lawrence (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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Amen brother! Testify! :-) Seriously though, I think you hit this one on the head. Lego won these awards, but didn't they also lose money last year or something? I think I remember reading something like that before. Weren't they shutting down a (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | NY Times article on strategy
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The New York Times had an article on TLC today focusing on the Bionicle line and TLC's positioning of this product as a form of "interactive" type "action figure" geared toward the 10 year old market - the age at which kids traditionally abandon (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego) !
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| | Re: Juniorization Lives, and comments on marketing strategy
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Long comments: I saw two guys today, when I was at Wal*Mart, they looked at a few models (from Revell) then looked at the legos. They scanned the sets, then turned back to the models an took one, and left. They both seemed interested in the legos, (...) (24 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) [followups to lugnet.general] Hey, there's that branding thing again! TLC keeps saying it wants to be the strongest brand among families with children by the year 2005, yada yada yada yada yada, etc... I'm really starting to worry that what (...) (24 years ago, 2-Feb-01, to lugnet.dear-lego, lugnet.general)
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| | Re: Formal Letter to TLC?
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(...) Wow, the above was written last August. The more things change, the more they stay the same...? (I wonder if Brad still works at LEGO???) --Todd (24 years ago, 2-Feb-01, to lugnet.dear-lego, lugnet.lego.direct)
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| | Re: Juniorization Lives, and comments on marketing strategy
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"Dave Schuler" <orrex@excite.com> wrote in message news:G84z96.F1F@lugnet.com... (...) of (...) force (...) "And stop doing the things that got us voted toy of the century" "Right, now where is my foot? OK. Aim...." regards lawrence (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Yeah, that is baffling. It's like they're saying "We were the best toy of the century because we were the best in our niche, so now let's try to force ourselves blindly into someone else's well-established niche." Dave! (24 years ago, 2-Feb-01, to lugnet.dear-lego)
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