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 Dear LEGO / 1717
1716  |  1718
Subject: 
Re: Silicon Valley techies taken with kids' toy
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Fri, 3 Mar 2000 09:06:45 GMT
Viewed: 
238 times
  
In lugnet.general, Tamyra Teed writes:
Stop the dumbing down of sets and get out of junior mode and you would
have NEVER lost that money....

and note also this quote from the aforementioned article:

Lego Mindstorms Vice President Linda Dalton, who works with master builders
at the company's colorful Novato, Calif., headquarters, said adult buyers
boosted sales 300 percent last year.

A 300 percent increase is not inconsequential.  If that single fact is true,
we adult fans of lego ARE the lego market!!!  I want to know that this
increase in sales is going to lead to deference to our needs as
builders/collectors from TLC -- and I want to know this RIGHT NOW!!!

-- Richard (Anger never sleeps)

P.S. Very nice article, blah, blah, blah...



Message has 1 Reply:
  Re: Silicon Valley techies taken with kids' toy
 
(...) ^^^...^^^ ^^^...^^^ ^^^...^^^ (...) Note the sub-market. --Todd (25 years ago, 3-Mar-00, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:
  Re: Silicon Valley techies taken with kids' toy
 
I wish Lego would stop blaming the stuff stated here for their loss... Last week, Lego chief executive Kjeld Kirk Kristiansen -- grandson of the company's founder -- said 1999 ``began in insecurity and nervousness but ended with progress and belief (...) (25 years ago, 3-Mar-00, to lugnet.general)

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