Dear LEGO : 1718


Dear LEGO / 1718	1717 \| 1719

Subject:	Re: Silicon Valley techies taken with kids' toy
Newsgroups:	lugnet.general, lugnet.dear-lego
Date:	Fri, 3 Mar 2000 09:09:39 GMT
Viewed:	198 times

In lugnet.general, Richard Marchetti writes: > In lugnet.general, Tamyra Teed writes: > > > Lego Mindstorms Vice President Linda Dalton, who works with master builders ^^^^^^^^^^^^^^^ ^^^^^^^^^^^^^^^ ^^^^^^^^^^^^^^^ > > at the company's colorful Novato, Calif., headquarters, said adult buyers > > boosted sales 300 percent last year. > > A 300 percent increase is not inconsequential. If that single fact is true, > we adult fans of lego ARE the lego market!!! [...] Note the sub-market. --Todd

Message has 2 Replies:

		Re: Silicon Valley techies taken with kids' toy
(...) But KKK credits TLC's amazing turn-around in 1999 to Mindstorms and Star Wars. Adults being responsible for 3/4 of the purchases in one of the two wunderkind lines is definitely worth noting. And I'm willing to bet that adults make up a larger (...) (24 years ago, 3-Mar-00, to lugnet.general, lugnet.dear-lego)

		Re: Silicon Valley techies taken with kids' toy
(...) I'm with Steve on this one. What difference is it that its a sub-market when its one of the more successful ones? And I don't care who says different, AFOL hold the purse strings too! The buck "starts" here... Is dogfood marketed to dogs or to (...) (24 years ago, 3-Mar-00, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:

		Re: Silicon Valley techies taken with kids' toy
(...) and note also this quote from the aforementioned article: (...) A 300 percent increase is not inconsequential. If that single fact is true, we adult fans of lego ARE the lego market!!! I want to know that this increase in sales is going to (...) (24 years ago, 3-Mar-00, to lugnet.general, lugnet.dear-lego)

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