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Subject: 
Re: Silicon Valley techies taken with kids' toy
Newsgroups: 
lugnet.general
Date: 
Fri, 3 Mar 2000 05:14:04 GMT
Viewed: 
629 times
  
I wish Lego would stop blaming the stuff stated here for their loss...

                 Last week, Lego chief executive Kjeld Kirk
                 Kristiansen -- grandson of the company's founder --
                 said 1999 ``began in insecurity and nervousness but
                 ended with progress and belief in the future.''

                 The company said it lost money in 1998 for the first
                 time since it was founded in the 1930s because of
  -->            increasing competition from electronic toys and
  -->            computer games. Now, Mindstorms have pulled it
                 back into the black.


Stop the dumbing down of sets and get out of junior mode and you would
have NEVER lost that money....

Great article though Tom! thanks for posting!
Tamy

Tom Stangl wrote:

http://www.sfgate.com/cgi-bin/article.cgi?file=/news/archive/2000/02/29/financial2038EST0280.DTL

Unfortunately, they haven't added the pics they took :-/

--
| Tom Stangl, Technical Support          Netscape Communications Corp
|      Please do not associate my personal views with my employer

--
Keep on Bricken'
-Tamy

http://home.att.net/~mookie1/
Lego isn't a toy, it's a way of life!



Message has 1 Reply:
  Re: Silicon Valley techies taken with kids' toy
 
(...) and note also this quote from the aforementioned article: (...) A 300 percent increase is not inconsequential. If that single fact is true, we adult fans of lego ARE the lego market!!! I want to know that this increase in sales is going to (...) (24 years ago, 3-Mar-00, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:
  Silicon Valley techies taken with kids' toy
 
(URL) they haven't added the pics they took :-/ -- | Tom Stangl, Technical Support Netscape Communications Corp | Please do not associate my personal views with my employer (24 years ago, 2-Mar-00, to lugnet.general)

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