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(...) Well, if TLC wants to bring legos into the realm of collectors (ie. the chrome and ninja sets, along with the Minifigs Collections) then they appear to be targeting the older consumer also. As one of these, I can say that some sort of Fantasy (...) (24 years ago, 12-Oct-00, to lugnet.castle)
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(...) We've all heard the cautions from TLC that "LEGO" is a term of intellectual property and should be preserved intact, rather than becoming diluted through such terms as "LEGOs," "lego," or "legos." Strictly speaking, I respect that, but in (...) (24 years ago, 12-Oct-00, to lugnet.castle)
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(...) You are right in that I made a mistake. I should have refered to them as LEGO products instead of Legos. However, I presented my posting as a casual musing over the direction I would like the Castle theme to progress, and my slip was an honest (...) (24 years ago, 12-Oct-00, to lugnet.off-topic.debate)
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(...) Agreed, if they want us older folks to buy more, they have to target us more, and also don't jack the price on us just because we are older(we CAN do the math). (...) Actually I *DO* use LEGO as both a singular and plural, have for a while (...) (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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(...) I truly didn't mean to single you out, but I've been thinking about "Legos" lately, and your post just seemed like a well-timed segue for me! I'm sorry if I seemed to be coming down on you... Dave! (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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(...) Amen, Aaron (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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(...) Fair enough, but this *is* a LEGO-based discussion group, and the demographic here might reasonably be expected to make a more thoughtful effort to adhere to the "correct" form. In my experience, though, this simply doesn't pan-out to the (...) (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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(...) This has nothing to due with the English language's rules for pluralization. It's a legal issue of trademark dilution. By referring to their products as LEGO bricks, LEGO building toys, etc., the Lego Company is trying to avoid having their (...) (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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(...) I'm not disputing that. In fact, one of the first points in my original post was a recognition of the possibility of product dilution. Nor am I asserting "Legos" as the correct form; I'm simply saying that, if a person identifies a single (...) (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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You also have to consider that most people just don't care. If you go around correcting people, they're going to roll their eyes and give you that look reserved for Trekkie conventions and people like me who stood out in line all night for Star Wars (...) (24 years ago, 13-Oct-00, to lugnet.off-topic.debate)
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(...) but (...) brick (...) Good general example, but bad specifics, both of these product names are still protected trademarks. Contrast cola and aspirin, lost by The Coca Cola Company, Inc. and Bayer Farben AG respectively, I believe. ++Lar (24 years ago, 14-Oct-00, to lugnet.off-topic.debate)
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(...) Notice they only refer to the LEGO brand in this quote, not the LEGO brick. The LEGO brand is rapidly expanding into computer games, books, multimedia, clothing, clocks, watches, etc.... Where will it end? John (24 years ago, 14-Oct-00, to lugnet.castle)
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(...) Exactly. That was the initial motivation of my post. (...) Heh! You're right--even insofar as AFOLs already face a certain stigma, unfounded though it may be, the sort of pedantry we're describing stands out as somehow more extreme. Dave! (24 years ago, 14-Oct-00, to lugnet.off-topic.debate)
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(...) I'll prolly get shot for this but it's almost 6am and I can't stop myself.(1) "LEGO - the lunch box!" "LEGO - the placemats!" "LEGO - the flamethrower! (This one goes over well with the kids..)" "And MY favorite - LEGO - the Talking Timmy (...) (24 years ago, 14-Oct-00, to lugnet.castle)
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(...) Aspirin is still a trademark here (Canada) but not in the UK. It varies from country to country. Kevin ---...--- Personal Lego Web page: (URL) Park: Limited edition kit (URL) Kits & Custom Lego models: (URL) (24 years ago, 14-Oct-00, to lugnet.off-topic.debate)
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(...) Is this a US only usage? In Australia AFAIK "Lego" is "Lego", a collective noun for the toy system, and the bricks are "Lego bricks". Maybe it's because we're used to sheep and wheat, or maybe we're just smarter ;^)(hey, this is o- t-d!). (...) (24 years ago, 14-Oct-00, to lugnet.off-topic.debate)
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