Subject:
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Re: new lego sets? are they crazy?
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Newsgroups:
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lugnet.town
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Date:
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Mon, 6 Aug 2001 08:56:14 GMT
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Viewed:
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806 times
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"Jason Spears" <spearjr@hotmail.com> wrote in message news:GHLnnq.Lpw@lugnet.com...
>
> There is a very good reason why Shop@Home doesn't have all the sets at 25% off
> every day. Lego makes the vast majority of their money through the retail
> chains. And they can't afford to anger those chains. If people know they can
> go to ToysRus and buy a 1351 for $60 or they can call up Shop@Home and get it
> for $45 plus shipping, who are they going to buy from? What's more is ToysRus,
> or Walmart, or K-mart will look at it the same way and decide it isn't worth it
> for them to carry the Lego product anymore. So if Lego isn't being sold
> anywhere but Shop@Home and the various Lego stores they lose a ton of money.
>
> So the short reason is that to not anger the retail chains, they can't sell for
> less, they can only have deals on stuff that the retail chains don't carry
> anymore or ever.
What about all the s@h exclusives? The number of sets, bricks, available only via s@h is increasing rapidly. Though they
are not undercutting the retailers as such, who cant sell them, they are still priced in the same ball park as though
they were available in the retail channel. Result = 35% more profit for Lego.
Where are the deals from shop@home? They even sell 'hard to find' at full retail, when it used to be that this was the
stuff cleared out at 1/2 price or something through the retailers.
It seems to me that 'Hard to find' = 'Hard to sell'
Worse are bulk bricks. Not only do we seem to be paying top retail price for this stuff. There is no competition. And no
discount for bulk.
regards
lawrence
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Message has 1 Reply:
 | | Re: new lego sets? are they crazy?
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| (...) via s@h is increasing rapidly. Though they (...) I can't try to defend Shop@Home on those accounts. Why they can't make bulk bricks at a more reasonable price, I don't know. Why we have to pay upwards of 10 cents a piece for basic bricks, I (...) (23 years ago, 6-Aug-01, to lugnet.town, lugnet.lego.direct)
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Message is in Reply To:
| | Re: new lego sets? are they crazy?
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| (...) There is a very good reason why Shop@Home doesn't have all the sets at 25% off every day. Lego makes the vast majority of their money through the retail chains. And they can't afford to anger those chains. If people know they can go to ToysRus (...) (23 years ago, 5-Aug-01, to lugnet.town)
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