Subject:
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Re: new lego sets? are they crazy?
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Newsgroups:
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lugnet.town
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Date:
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Sun, 5 Aug 2001 14:45:26 GMT
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Viewed:
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898 times
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> In lugnet.town, Kevin Salm writes:
>
> Might be saving money on shipping, but not on Lego. I have wondered for years
> why Shop At Home feels they need to charge so much for their Lego. Aside from
> selling below retails and messing up competition and such, S@H should be able
> to sell at much lower prices than retail outlets.
>
> Figure this:
> A retailer must buy Lego at wholesale and then sell at or near MSRP. Last I
> knew that markup was only 35% above wholesale cost (mega-retailers probably
> buy for less and have higher markup). SO...this means that the Lego that S@H
> sells could be selling for as much as 35% LESS since all they have to do is
> store it in a boring warehouse and pay a few people to answer phones, manage
> inventory, and pack up boxes for shipping.
> I am waiting for the day that S@H gives us all 25% all stuff every day.
>
> Either that or I want to team up with an independent toy retailer and buy my
> Lego sets at slightly above wholesale cost.
>
> So...why are we all suckers and pay too much for stuff from S@H ????
>
>
> __Kevin Salm__
> ....I spend way too much on Lego....
There is a very good reason why Shop@Home doesn't have all the sets at 25% off
every day. Lego makes the vast majority of their money through the retail
chains. And they can't afford to anger those chains. If people know they can
go to ToysRus and buy a 1351 for $60 or they can call up Shop@Home and get it
for $45 plus shipping, who are they going to buy from? What's more is ToysRus,
or Walmart, or K-mart will look at it the same way and decide it isn't worth it
for them to carry the Lego product anymore. So if Lego isn't being sold
anywhere but Shop@Home and the various Lego stores they lose a ton of money.
So the short reason is that to not anger the retail chains, they can't sell for
less, they can only have deals on stuff that the retail chains don't carry
anymore or ever.
-Jason
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Message has 1 Reply:
 | | Re: new lego sets? are they crazy?
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| "Jason Spears" <spearjr@hotmail.com> wrote in message news:GHLnnq.Lpw@lugnet.com... (...) What about all the s@h exclusives? The number of sets, bricks, available only via s@h is increasing rapidly. Though they are not undercutting the retailers as (...) (23 years ago, 6-Aug-01, to lugnet.town)
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Message is in Reply To:
| | Re: new lego sets? are they crazy?
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| (...) remember (...) Might be saving money on shipping, but not on Lego. I have wondered for years why Shop At Home feels they need to charge so much for their Lego. Aside from selling below retails and messing up competition and such, S@H should be (...) (23 years ago, 4-Aug-01, to lugnet.town)
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