Subject:
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Re: Star Wars a loss for Lego?
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Newsgroups:
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lugnet.starwars
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Date:
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Thu, 3 Feb 2000 22:15:05 GMT
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Viewed:
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1690 times
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In lugnet.starwars, Eric Kingsley writes:
> I have to agree with Christian on this one. Although I have no facts to
> justify it I think the Classics sets probably sold extremely well and that is
> why LEGO had such a hard time keeping up. I would not be supprised if the EP1
> stuff did not sell as well though mostly because the Movie was marketed more
> to kids and adult Star Wars fans did not like it as much. I think the Gungan
> Sub has been a particular stinker in that it is ugly, did not appear in the
> movie very long and is at the $50 price point which is historically a
> difficult price point for LEGO. I also doubt the Sith Infiltrator sold well
> because it is an awful set (although a great Gray Plate Service pack). As
> for the Podrace set I wonder how many people have purchased multiples of this
> except when there is a good sale around? I would think the Naboo Fighter
> probably sold well though because it was done well and cool looking.
>
> Of course I think all the SW sets are great compared to most other themes but
> I just think the Marketing bonanza behind EP1 was a flop not just for LEGO but
> for all EP1 merchandise. (Even some kids hated Jar Jar which is why most of
> his stuff just does not sell).
>
> In general this years sets are almost as good as last years but there isn't a
> big hype behind it so the sales are probably slow there too except maybe for
> Slave I which contains Boba Fett who has become a Star Wars Folk antihero.
>
> As for TLC's $50 million initail outlay my guess is that in the end it will
> prove to be very profitable but for now I am sure they are still trying to
> recoupe their initial investment.
>
>
> Eric Kingsley
Wheras I don't disagree with you that the first Classic sets flew off of the
shelves; I do think that many of those sets were purchased by collectors, who
may have thought that there would be further constrained availability of these
sets. I know that in the Portland (Oregon) Metro area, all of the Classic sets
were available at comic book and collectible shops the day after their release
at prices 2 or 3 times the LEGO retail price. Since all of these sets had been
snapped up by the collectibles market (at least within the first few days)
this created an artificial demand/price increase fluctuation. Now, all of the
Classic and Episode I sets are available at or below retail price, and the
collectibles shops aren't even looking at Star Wars-themed LEGO.
Personally, I love the Star Wars sets. I agree that there is a serious lack of
Dark Side/Empire sets, but I've got a Steaming Heap of bricks here, and white
Classic Space guys look a lot like Stormtroopers.
*ahem*
I'd best get back to work, now.
-Cheese
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Message is in Reply To:
 | | Re: Star Wars a loss for Lego?
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| (...) I have to agree with Christian on this one. Although I have no facts to justify it I think the Classics sets probably sold extremely well and that is why LEGO had such a hard time keeping up. I would not be supprised if the EP1 stuff did not (...) (25 years ago, 3-Feb-00, to lugnet.starwars)
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