Subject:
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Re: Star Wars a loss for Lego?
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Newsgroups:
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lugnet.starwars
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Date:
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Thu, 3 Feb 2000 18:28:09 GMT
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Viewed:
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1707 times
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In lugnet.starwars, Christian Gemuenden writes:
> Hm, I would really get an official statement on this. Maybe only some of the
> Star Wars stuff is selling badly. AFAIK, the Star Wars Classic Sets released
> in early 99 were flying of the shelves and TLG had serious problem to
> deliver the sets to all shops. A lot more sets were sold than expected! Some
> information TV-Shows said this was the best sold StarWars toy ever and the
> most succesful LEGO theme for years. I think it was totally different for
> Episode 1. First, all the points that Matthew mentions are correct, I was
> fed up with this new movie, most AFOLs did not even like the new sets that
> much, they prefered buying old classic SW sets, especially the X-Wing. Kids
> in Toys'R'us stores standing right in front of all sets were not able to
> identify which sets actually are Episode 1 and which are Classic. They
> finally wanted the speeder bikes and the X-Wing, nothing else! Let's hope
> TLG will find out why some of the stuff is selling bad, but in general it's
> a great theme - I don't think they'll discontinue the Falcon and I don't
> think they'll ever juniorize the theme as much as they did with Town. The
> new Collectors Theme can only mean one thing*: LEGO knows those Classic sets
> sold great for adult fans, so they want to bring out more sets for adults.
> The Star Wars Droids from Technic also represent this idea, although they
> are based on Episode 1 - but they are not at all juniorized.
>
> Bye, Christian.
I have to agree with Christian on this one. Although I have no facts to
justify it I think the Classics sets probably sold extremely well and that is
why LEGO had such a hard time keeping up. I would not be supprised if the EP1
stuff did not sell as well though mostly because the Movie was marketed more to
kids and adult Star Wars fans did not like it as much. I think the Gungan Sub
has been a particular stinker in that it is ugly, did not appear in the movie
very long and is at the $50 price point which is historically a difficult price
point for LEGO. I also doubt the Sith Infiltrator sold well because it is an
awful set (although a great Gray Plate Service pack). As for the Podrace set I
wonder how many people have purchased multiples of this except when there is a
good sale around? I would think the Naboo Fighter probably sold well though
because it was done well and cool looking.
Of course I think all the SW sets are great compared to most other themes but I
just think the Marketing bonanza behind EP1 was a flop not just for LEGO but
for all EP1 merchandise. (Even some kids hated Jar Jar which is why most of
his stuff just does not sell).
In general this years sets are almost as good as last years but there isn't a
big hype behind it so the sales are probably slow there too except maybe for
Slave I which contains Boba Fett who has become a Star Wars Folk antihero.
As for TLC's $50 million initail outlay my guess is that in the end it will
prove to be very profitable but for now I am sure they are still trying to
recoupe their initial investment.
Eric Kingsley
The New England LEGO Users Group
http://www.nelug.org/
View My Creations at:
http://www.nelug.org/members/kingsley/
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Message has 3 Replies:
 | | Re: Star Wars a loss for Lego?
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| Eric Kingsley wrote in message ... (...) but I (...) but (...) of (...) Parents were annoyed with Jar Jar also. My three year old doesn't even like him. (...) a (...) for (...) I thought the new movie was rather disappointing. I believe one reason (...) (24 years ago, 3-Feb-00, to lugnet.starwars)
| | | Re: Star Wars a loss for Lego?
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| (...) Wheras I don't disagree with you that the first Classic sets flew off of the shelves; I do think that many of those sets were purchased by collectors, who may have thought that there would be further constrained availability of these sets. I (...) (24 years ago, 3-Feb-00, to lugnet.starwars)
| | | Re: Star Wars a loss for Lego?
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| In lugnet.starwars, Eric Kingsley writes: [...] (...) An anecdote to back this up: while browsing at Target yesterday for deals, I checked out teh SW section. Pretty much all the sets were stocked at theast 4 boxes deep except the Slave I, which was (...) (24 years ago, 7-Feb-00, to lugnet.starwars)
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Message is in Reply To:
| | Re: Star Wars a loss for Lego?
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| Hm, I would really get an official statement on this. Maybe only some of the Star Wars stuff is selling badly. AFAIK, the Star Wars Classic Sets released in early 99 were flying of the shelves and TLG had serious problem to deliver the sets to all (...) (24 years ago, 2-Feb-00, to lugnet.starwars)
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