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Subject:	Re: Lego Article (Re: I'm famous (or infamous))
Newsgroups:	lugnet.general, lugnet.people
Date:	Wed, 6 Oct 1999 18:04:40 GMT
Reply-To:	{rsanders@gate}StopSpammers{.net}
Viewed:	102 times

And if they (TLG) knew that, what could they do ? Lego ads in Sports Illustrated or The Economist ? ;) I'll make a SWAG (scientific wild-assed guess) of 5-10% of sales. Anyone have any better intel ? Ray Jacob Sparre Andersen wrote: > The question that is interesting from our point of view is > how much LEGO is bought _for_ adults, not by adults. > > Apparently nobody knows that. > > Play well, > > Jacob > > ------------------------------------------------ > -- E-mail: sparre@cats.nbi.dk -- > -- Web...: <URL:http://www.ldraw.org/FAQ/> -- > ------------------------------------------------

Message has 1 Reply:

		Re: Lego Article (Re: I'm famous (or infamous))
(...) Nope, no better intel, but my feeling is this: women do most of the gift-buying, especially for kids. When men buy gifts, it's for a woman. So, when males are buying LEGO, it is likely they are buying for themselves. I'd put it as high as (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)

Message is in Reply To:

		Re: Lego Article (Re: I'm famous (or infamous))
James Brown: [...] (...) ^^^^ (...) It is only "some" of the 4e9 DKK that are bought by adult men for themselves. The question that is interesting from our point of view is how much LEGO is bought _for_ adults, not by adults. Apparently nobody knows (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)

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