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Eric Joslin <eric@nospam.thirteen.net> writes:
> [...]
> Well, at one time they certainly thought adults were worth marketing to:
>
> http://www.people.thirteen.net/~eric/lego/60sArcPP.jpg
>
> Note that in the top two pictures, adult-type people are building adult-type
> things with the bricks- and no children are in sight.
>
> Then again, the contents of these packs were, in fact, a bunch of the same
> brick (and the same color, too). So maybe they've decided to try that
> particular marketing strategy again (that is, selling adults large numbers of
> the same style and color brick in one pack) through a different marketing
> channel (ie, the internet, instead of mail order or distributing through retail
> stores).
I think this is one of the most amazing old photos. Waycool!
It almost seems, though, as if they were marketing more to companies (like,
serious architectural firms and stuff) than to adults per se. Does that
make any sense?
Are the adults shown in the marketing photos using LEGO bricks because they
enjoy them (for the fun of the hobby, for the love of the brick) or because
it's just part of their job? (I guess those don't necessarily have to be
mutually exclusive. :-)
--Todd
[followups to .people]
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Message is in Reply To:
 | | Re: Guess who paid for those eToy Lego bargains?
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| (...) Well, at one time they certainly thought adults were worth marketing to: (URL) that in the top two pictures, adult-type people are building adult-type things with the bricks- and no children are in sight. Then again, the contents of these (...) (24 years ago, 7-Feb-01, to lugnet.lego.direct)
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