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 LEGO Company / LEGO Direct / 1796
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Subject: 
Re: Guess who paid for those eToy Lego bargains?
Newsgroups: 
lugnet.lego.direct
Date: 
Tue, 6 Feb 2001 20:55:00 GMT
Reply-To: 
johnneal@NOMORESPAMuswest.net
Viewed: 
494 times
  
richard marchetti wrote:

<snip>

Which leads me to a general comment on Lego Direct bulk items -- if we are
buying directly from TLC why should we be paying more, rather than less,
than retail per brick?  I sure don't want to be charged the overhead for
their silly and WAY overblown website.  Just sell me bulk and cheaply too...

Let's *really* define bulk here.  True bulk bricks would be bricks by the
thousands, and it is in those numbers where I would expect discounts.  Calling
their services "bulk" is just TLC using a convenient term.  TLC bulk is a
service.  They are making it easier to acquire bricks which you would have had
to purchase X amount of sets to get that element.  For example, I would have
gladly paid $.25 per brick for 400 black 4x3 low slopes which I used in one of
my MOCs.  Instead, I purchased 40 3225s, which contained 10 of them, for $66
each.  Then I had to sell off a bunch of stuff to get my money back.  It's a
big hassle, even *if* you have $2640 to blow on 1 MOC....

Just compare 2x2 tile prices on Brickbay to the available colors from LD.  Or
window prices.  For most people, the bulk service *is* a good deal.

And the eToys model suggests to me that we don't have to pay more, that
there is a way to get you, TLC, to sell this stuff to us AFOL at a smaller
cost...

The closer we get to $0.25 a brick, the more likely I am to just spend most
of my money on eBay where paying a premium for older and better sets makes
more sense than paying the same for new and less well designed sets.  And if
bulk nears this price, well -- then I just don't see the point of it.

See above.

See TLC? You created a monster by simply being a better toy manufacturer in
the past than you are presently.  A high level of expectation has already
been established.  Some of the junk you are trying to sell this year just
"ain't gonna cut it."  And even if we *are* willing to buy, it may have to
be at deep discount.

Dude-- you are talking about sets aimed at 5-7 year olds!  How can you be so
obtuse to expect TLC to think of you as an adult when designing such sets?!
You may as well be ranting on about Duplo!  These are KIDS toys; we are ADULTS
playing with KIDS toys.  And even still, TLC has listened to us and tried to
accommodate us!  The sooner you accept that concept, the sooner you can
*really* become Mr. Sunshine.

And "bulk" should always have meant a deep discount.

Fine.  If you want to order 50,000 elements of one color and element type, I'm
sure you could get a deep discounted price.

-John

-- Richard (just call me Mr. Sunshine...)



Message has 3 Replies:
  Re: Guess who paid for those eToy Lego bargains?
 
(...) Yes and no. Have you ever been to a store specializing in train models? I have been to several. There happens to be a hardware store on University Ave. in Berkeley, CA that has a model and train hobby section in the basement. Point being: from (...) (23 years ago, 6-Feb-01, to lugnet.lego.direct)
  Re: Guess who paid for those eToy Lego bargains?
 
(...) How would someone go about placing an order like this ? As I continue selling thru BrickBay, I'm beginning to get a feel for what parts are of the highest demand. I'm not sure that I could handle 50,000 of something, but I might be able to (...) (23 years ago, 6-Feb-01, to lugnet.market.theory)
  Re: Guess who paid for those eToy Lego bargains?
 
(...) Hmm, not necessarily -- the secondary market changes the whole equation. True, someone has to go and buy X amount of sets and sort through and organize the elements, but I've seen people get very close to true bulk from many sources, for much (...) (23 years ago, 6-Feb-01, to lugnet.lego.direct)

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