Subject:
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Re: Guess who paid for those eToy Lego bargains?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 7 Feb 2001 04:21:42 GMT
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Reply-To:
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JOHNNEAL@spamlessUSWEST.NET
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Viewed:
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2091 times
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richard marchetti wrote:
> In lugnet.lego.direct, John Neal writes:
> > These are KIDS toys; we are ADULTS playing with KIDS toys. And even still, >TLC has listened to us and tried to accommodate us!
>
> Yes and no. Have you ever been to a store specializing in train models? I
> have been to several. There happens to be a hardware store on University
> Ave. in Berkeley, CA that has a model and train hobby section in the
> basement. Point being: from the standpoint of expense and space required,
> train modeling cannot really be a child's hobby.
lol Make no mistake: model railroading is by *no* means a child's hobby! Can you even *have* a "child's hobby"? Children play with
toys. When adults play with toys, it's a hobby;-)
We as AFOLS have commandeered LEGO as a hobby for ourselves. And with good reason. LEGO defies simplistic categorization. Yeah,
it's a toy, but it's also a medium, a medium for creative expression which attracts many types-- artists, architects, computer
geeks, mathematicians-- the list goes on and on. Even so, TLC's primary marketing target is an 8 year old.
It would be nice if TLC thought that marketing directly to adults would be a profitable venture, but I don't think they do at this
time (and maybe the AFOL market *is* too small). I think it would work, but that is just wishful thinking without statistical
support.
-John
> And a train modeling
> stores have everything you need right there: the trains, little people,
> buildings, mountains, brideges, trees, foliage, etc. Maybe it's not cheap,
> but everything is readily available. For specialty elements I'd pay a
> premium, but for the basic 1x? or 2x? there should be a very low cost --
> bulk or otherwise. Why should a 1x8 cost as much as it is currently priced
> from Lego Direct?
>
> And if you really investigate the price of Lego, it's not realistically a
> hobby a child can *really* get into. The average child might get a few sets
> as gifts, maybe some buckets, but then they just won't have enough bricks to
> build much with. I am having that problem with my nephew right now, and his
> dad can pretty much afford whatever he wants. It's just that even given
> that, how many kids get whatever they want? My brother bought him the
> studio set with the camera, but now he has to wait for Xmases and birthdays
> to get more sets. Anyway, the kid has been asking for more stuff. Stuff he
> cannot afford.
>
> -- Richard
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Message has 1 Reply:
 | | Re: Guess who paid for those eToy Lego bargains?
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| (...) Well, at one time they certainly thought adults were worth marketing to: (URL) that in the top two pictures, adult-type people are building adult-type things with the bricks- and no children are in sight. Then again, the contents of these (...) (26 years ago, 7-Feb-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Guess who paid for those eToy Lego bargains?
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| (...) Yes and no. Have you ever been to a store specializing in train models? I have been to several. There happens to be a hardware store on University Ave. in Berkeley, CA that has a model and train hobby section in the basement. Point being: from (...) (26 years ago, 6-Feb-01, to lugnet.lego.direct)
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