Subject:
|
Re: Guess who paid for those eToy Lego bargains?
|
Newsgroups:
|
lugnet.lego.direct
|
Date:
|
Wed, 7 Feb 2001 15:05:28 GMT
|
Viewed:
|
615 times
|
| |
|
|
In lugnet.lego.direct, John Neal writes:
> It would be nice if TLC thought that marketing directly to adults would be a
> profitable venture, but I don't think they do at this
> time (and maybe the AFOL market *is* too small). I think it would work, but
> that is just wishful thinking without statistical
> support.
Well, at one time they certainly thought adults were worth marketing to:
http://www.people.thirteen.net/~eric/lego/60sArcPP.jpg
Note that in the top two pictures, adult-type people are building adult-type
things with the bricks- and no children are in sight.
Then again, the contents of these packs were, in fact, a bunch of the same
brick (and the same color, too). So maybe they've decided to try that
particular marketing strategy again (that is, selling adults large numbers of
the same style and color brick in one pack) through a different marketing
channel (ie, the internet, instead of mail order or distributing through retail
stores).
eric
|
|
Message has 2 Replies:
Message is in Reply To:
 | | Re: Guess who paid for those eToy Lego bargains?
|
| (...) lol Make no mistake: model railroading is by *no* means a child's hobby! Can you even *have* a "child's hobby"? Children play with toys. When adults play with toys, it's a hobby;-) We as AFOLS have commandeered LEGO as a hobby for ourselves. (...) (24 years ago, 7-Feb-01, to lugnet.lego.direct)
|
15 Messages in This Thread:
   
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
