Subject:
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Re: "Bundling" sets for auctions doesn't work well.
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Newsgroups:
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lugnet.market.theory
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Date:
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Mon, 24 May 1999 23:24:27 GMT
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Viewed:
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839 times
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In lugnet.market.theory, Adam Yulish writes:
> I've been told (and I've found it to be true in my own auctions) that
> "bundling" things together for auction usually does not increase the bid
> value very much, and sometimes even makes it go down (people only want
> one set, and figure someone else will bid high for all the sets
> together).
It may depend on the general price range the items are falling into.
Generally, the more bundled something is, the greater the number of people
who will be attracted to something inside the bundle. But above a certain
point, it becomes detrimental.
For example, if the bundle is selling in the $500 to $1000+ range, people
tend to pair- or triple- up so that they can afford it together, then break
it down. This type of bidder collaboration reduces the competition and thus
the price. (You're also hurt because you miss out entirely on people who
just give up in the first place because it starts out too expensive for them,
or would be too much hassle for them to buy and resell the unneeded
components.)
But if the bundle is selling for something affordable by anyone, say, $15 to
$35, then people are much less likely to pair up -- because that's often more
of a hassle than just buying it and reselling the unneeded components.
So small value packs that originally sold for $10 (such as 1967 or 1974)
have gone for as much $40 or $70 when sold as a set, and it's unlikely
that the individual sets alone would have totalled that amount. I've seen
a Smuggler's Hayride (part of set number 1974) go for as much as $35 alone,
and a Star Quest (from the same set) go for as much as $25 alone, but those
were in the old days (1994-5) when the overall prices in auctions were much
higher (before the market became flooded).
--Todd
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Message has 1 Reply:
 | | Re: "Bundling" sets for auctions doesn't work well.
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| (...) I think that point isn't difficult to reach; rarely does someone want everything in a bundle (which is often why it has been bundled in the first place). <snipped point about the detriments of bundling> (...) Which is why many won't mess with (...) (26 years ago, 26-May-99, to lugnet.market.theory)
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Message is in Reply To:
| | "Bundling" sets for auctions doesn't work well.
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| (...) I've been told (and I've found it to be true in my own auctions) that "bundling" things together for auction usually does not increase the bid value very much, and sometimes even makes it go down (people only want one set, and figure someone (...) (26 years ago, 24-May-99, to lugnet.market.theory)
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