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 LEGO Company / LEGO Direct / *1080 (-40)
  Re: Are you paying attention, LEGO?
 
(...) of (...) LEGO (...) are! True, many AFOLs are buying Lego on-line but they are probably a group well-suited to e-tailing. Why? AFOLs will usually know exactly what they want to buy -- they know they want Lego, they know they want certain (...) (24 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: New LEGO Parts for AFOLs.....
 
This is a well-written proposal for architectural elements. I think this mirrors my own desires for such elements. I would be particularly interested in the arches. Gary Istok <gistok@umich.edu> wrote in message news:3A01BDCC.1D4077...ich.edu... (...) (24 years ago, 5-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  Re: Are you paying attention, LEGO?
 
(...) a (...) (with (...) According to shoppinglist.com, TRU will have the blue tubs on sale for $16.99 November 5 through November 22, 2000. I just found shoppinglist.com yesterday, so I don't know how reliable the info is. I hope it turns out to (...) (24 years ago, 4-Nov-00, to lugnet.lego.direct)
 
  Re: Are you paying attention, LEGO?
 
Tom Stangl wrote: snip... (...) When are the blue tubs supposed to end? I recently found more that had a production date of September 2000. Doesn't seem like they're being discontinued here in Wisconsin. This is not a complaint. :) Mark (24 years ago, 5-Nov-00, to lugnet.lego.direct)
 
  Re: Are you paying attention, LEGO?
 
(...) Whatever TLC are doing, they are obviously basing it on a 'More Sales; policy by following proven lines (quick-fix excitement for kids with the Juniorisation to compete with lesser quality ready-made toys). Yes, this sells right now, but when (...) (24 years ago, 4-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: New LEGO Parts for AFOLs.....
 
I really like the idea of rusticated bricks! That would be really cool. Build On! John Matthews (24 years ago, 3-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  Re: New LEGO Parts for AFOLs.....
 
In lugnet.general, Gary Istok writes: [...] (...) That look can be simulated by inserting differnet colour plate between the bricks. I would rather have some 1x1 round without indentation. Such effect can be simulated by technic pin connector, like (...) (24 years ago, 3-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  Re: New LEGO Parts for AFOLs.....
 
"Gary Istok" <gistok@umich.edu> wrote in message news:3A01BDCC.1D4077...ich.edu... (...) Can't say I'm screaming for them, but you have a point here. (...) Don't like this one. This is where you can use all your creative imagination in using all (...) (24 years ago, 3-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  New LEGO Parts for AFOLs.....
 
Dear LEGO Direct, Previously I made a request for some new LEGO Architectural elements that can be used by the Town and Train Systems (or any other systems that can find it useful). After viewing some of the nice pieces used in the Belville System, (...) (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct) ! 
 
  Re: Are you paying attention, LEGO?
 
(...) He's not wacking hard enough...seen the POOPS in the new shuttle? (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
With respect to the discussion of Lego vs Mega Bloks, one parallel that springs to mind is Apple Macintosh vs Wintel PC's. Apple hardware has long been characterized as a good quality product that is overpriced when compared to functionally similar (...) (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego)
 
  Re: Are you paying attention, LEGO?
 
(...) I am diffently in always wanted to be an inventor of legos. :) (kai in michigan) (...) (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
 
  Re: Are you paying attention, LEGO?
 
"Dave Schuler" <orrex@excite.com> wrote in message news:G3D163.K3D@lugnet.com... (...) just (...) be (...) have (...) I agree wholeheartedly with that statement. I'm certainly loyal to the brand - but if it comes to the point I'll only be loyal to (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Wow, right on. Except for the hope Ritvik buys out TLC, I totally agree. (...) I have to smile, because I thought of Mega Bloks the first time I saw the Statue of Liberty. Not only did the color remind me of Mega Bloks, but so was the abundant (...) (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands, lugnet.lego.direct)
 
  Re: Are you paying attention, LEGO?
 
(...) snip... Sort of like those tall Mega Blok buckets on sale for $8 at Shopko? I like those tall buckets, and some of those colors. The lids with their studs are also useful. IMO, Ritvik is trying harder to make customers happy than TLC. If they (...) (24 years ago, 2-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands, lugnet.lego.direct)
 
  Re: Are you paying attention, LEGO?
 
(...) I can't speak for Dave!, but "I" am of this mindset. As long as the product is quality 99% of the time, I don't care who wins this struggle for marketshare. But more to the point -- why should the average consumer care? And I assure you that (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) I certainly don't want MegaBloks to take over the whole market, but I just as certainly don't mind their presence in it, if only as a warning against complacency. In addition, my brand loyalty (or anyone else's) shouldn't be taken for granted, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) But it's "Bard" backwards! ;-) "Earth Tones" sounds a lot better! :-) --Todd (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
 
(...) Then they shouldn't have sent out their holiday catalogs yet... Dave! (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Not at all. I thought 100 new parts would be plenty. Maybe 50 new each year. Child's play. -John (...) Alllllrighty now, Stevo's in for a mil-- any others? -John (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
 
  Re: Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
 
(...) No one has been able to order the new bulk items and not have them backordered. I think it's because we aren't supposed to know about them yet. James James Brown's Parts Sale: (URL) parts, averaging $0.10 per piece. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
"Dave Schuler" <orrex@excite.com> wrote in message news:G3Csxo.IFK@lugnet.com... (...) a (...) the (...) the (...) Yes, this is a very real threat to their market sovereignty. But do we *want* it to happen? Answer that for yourself. I'm loyal to the (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
 
(...) Nope. I have not ordered anything yet from the latest releases. Yet. ++Lar (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
Great topic. And many of us train heads have thought of this is several very similar ways. Some even doing it (train guild, MOC sales...) But to even partially realize a spin off there would need to be at least a million upfront. Run the numbers on (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
 
  Re: Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
 
(...) I would say that it only *appears* to be at glacial speed, because we don't see everything that's going into it. The sudden appearance of rarer colors in bulk pack ordering reflects what was probably an immediate move to follow on-line (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) That's the perennial complaint against MegaBloks. I used to dig in my heels and deny it, but looking back at products of years past, I have to admit grudgingly that their earlier products didn't stick together consistently or well. Some bricks (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
 
(...) <snip> (...) <snip yet more> I thought I'd throw some anecdotal data in: I called to place a large Lego order on Monday. About 18 different set #s. Almost all of the new Bulk packs, the train packs, and the castle expander pack were (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Can we all start referring to "Dark Gray" as "Dishwater"? eric (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Perhaps you were thinking of cerise? Maggie C. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) -- (...) than (...) Ah, one advantage of living in an apartment complex is that the carrier shows up in his truck, which generally seems to hold plenty of packages. What is also usually a benefit is that if I'm not there to sign for a package, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Exactly! (...) As I stated these are 2 "goals". I didn't mean to imply they had reached either of these, and these might not even be in their current buisness model. Daniel (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
Todd Lehman wrote: If TLC were my toy company.... First, I would do the obvious and offer as many kinds of bricks in bulk online as I could. That's a no-brainer. After all, you can't build imagination without the hardware;-) Second, I would (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)  
 
  Re: Are you paying attention, LEGO?
 
Hi, I think that TLC faces problems in several fronts with respect to their sales and marketing in the future. 1)AFOLs vs Target Audience-By targetting the 12 and under group and designing sets based on what these groups may want Lego in turn is (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Doesn't seem to be their current method: it's more like "grasping for market share by making simple, disposable sets with the promise of instant play value thereby completely missing the core competency of the product". (...) Well, that at (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Maybe "Earth Tones"? "Drab" doesn't exactly have a great marketing ring... (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) If they were able to make a product up to the quality standards of Lego, I'd love to see them succeed. Unfortunately, their bricks simply don't stick together right. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
I think MegaBloks have wonderful designs, limited by their brick quality. I hope they buy out TLG and use the high-quality molds for better purposes! I am completely convinced that the only reason the Star Wars sets are any good is that there is a (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Alvin Toffler fantasized about the total customization of mass production in the 70s ("Future Shock" and so on.) Fifteen years later, Dell was held up as proof of the concept. Ten years after that, Dell hasn't changed, and nobody is ordering (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) I still prefer Trans-Antifreeze. Oh well ;-) -Tim (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
(...) Wow, for some reason I always thought Chartreuse was a red or pink color. Oh well...now I know! (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)


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