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Subject: 
Re: Lego company survey now on LegoFan.org
Newsgroups: 
lugnet.general
Date: 
Sat, 16 Apr 2005 00:01:56 GMT
Viewed: 
1667 times
  
A few comments on the survey:

A couple of questions seemed like trick ones to see if you are really an AFOL - like which themes are part of TLC, and which ranges would you recommend to an 8-year old boy’s parents. I hope no-one recommended Clickits or Belville!

I wondered about “Nano” - is this a rival brand or are TLC thinking of making half size bricks? I’d welcome that as long as they fitted with mormal bricks in a similar way to normal bricks with Duplo, since I could do more detailed models.

Of course I want quality over price, or I’d buy MB (spit!) but, like many of us, I want higher quantities at greater discount. Parts by the 10000 for fractions of a penny/cent, like electronic components in the RS catalogue.

I want the Lego brand to continue to stand for uncompromising quality, but to increase competitiveness by not faffing around making useless big pieces (that make sets more expensive by being big and heavy and in smaller production runs), but useful versatile small ones that I’ll buy in bulk. The new 1x2 brick with studs on the sides is a good example of a small useful piece. Shorter technic pins would be useful too.

Yes, I hate buying sets at RRP because the price is too high. I wait till they’re old and at least 1/3 off. A recent trip to Toys R Us yielded 10 sets for £89 that would have cost £247.50 at RRP, using vouchers on top of discounts. There are very few sets that I buy in their first 6 months on the shelf. I know what parts are useful and I buy sets with them in when they are cheap. I try never to be desperate to get a particular piece, cos that’s the way to get ripped off. I tend to look for the bargains, then go home and decide whether I can justify returning to buy them on the basis of usefulness of the parts. I know what sort of bargains each local store has, and when.

I think the survey should have made more of PaB, which is cheaper by weight than parts from sets because all the parts you buy are parts you’re likely to use. In any case, the last year has been a bit different because of buying up large quantities of old grey parts in packs, due to impending obsolescence. Therefore I’ve actually spent more because of the colour change! (Well, not really, but I’ve plundered discounts more in order to get more parts for my budgeted amount).

Other than that, it would improve my feeling of belonging to the company part of the Lego community if the route for contributing parts designs was well-defined, with feedback from TLC and opportunities like “have your piece designs made and we’ll give you this weight of your new piece in return for owning the design and the right to sell sets that use them”.

Mark



Message has 1 Reply:
  Re: Lego company survey now on LegoFan.org
 
(...) I wondered that as well. At first I thought they ment a micro-scale theme, like the LEGO factory contest, but then I saw that they also included megablocks, and remembered that Nano was a clone brand. I wanted more nuance to those questions (...) (20 years ago, 16-Apr-05, to lugnet.general, FTX)

Message is in Reply To:
  Lego company survey now on LegoFan.org
 
The LEGO company would like to understand their consumers better and they need YOUR help! LEGOFan has been working very closely with the LEGO company recently to help develop and promote an online survey that helps them better understand their (...) (20 years ago, 15-Apr-05, to lugnet.announce, lugnet.events.brickfest, lugnet.general, FTX) !! 

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