Subject:
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Re: Have *YOU* contacted LEGO customer service re: the gray color change?
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Newsgroups:
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lugnet.general
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Date:
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Mon, 19 Jan 2004 16:14:04 GMT
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Viewed:
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831 times
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In lugnet.general, Jordan Bradford wrote:
>
> Along the same lines, how about someone writes a polite complaint letter and
> posts it on LUGNET? Then everyone could copy it, print it, sign it, and mail
> it. Would LEGO's receiving hundreds of identical letters be as influential as
> LEGO's receiving hundreds of different letters about the same subject? I'm
> just thinking that some people simply can't write good letters, so this would
> make things easier. Also, such a letter could easily be converted into a
> press release or a letter to the editor of your local paper. I'll volunteer,
> but I need to know all the facts. It won't do to send a letter complaining
> about something that's erroneous to begin with.
To be honest with you, that's not the most effective
tactic. In the era of high-speed reprographics and
internet petitions, identical letters (and sometimes
any machine-produced document) are given a lower priority
in terms of their importance as a representation of
popular opinion. For example, and just using wholly
fictitious numbers, if a single letter represents 10,000
(say) people who feel the same way and do not write,
an easily-reproduced one loses representational clout
with each iteration, representing many fewer because
the effort required is technically less. I may not be
making it as clear as I could, but hopefully the idea
is getting across.
The very best thing a writer could do is take Jordan's
"talking points" (which are very good) and then write--
*ideally by hand*--a letter to send. As many friends
and colleagues who have worked in government or have
interned for members of Congress have told me, hand-
written letters get a *lot* more attention because they
are almost guaranteed to be unique and a genuine expres-
sion of the writer's concern. Maybe someone who has to
open consumer/constitutent mail in their job can chime
in on this one, but that observation has been consistent
among everyone I've known in government and industry.
So yeah, a template isn't a bad idea, but following it
too closely is. Talking points, like Jordan's, are a
better guide--but evidence that it is your own effort
is invaluable towards raising the perceived value of
your letter.
all best
LFB
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