 | | Re: Eric's Desk makes Page 1 of the Globe and Mail
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From the article: "Nearly one in ten LEGO buyers is an AFOL." While that figure should be no surprise to us, the fact that Enfield knows it that accurately is impressive. KL (...) (24 years ago, 25-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) I too found that very interesting. As 10% of the market - and certainly the pickiest 10% - perhaps we can now hope for better sets... The UCS and LEGO Direct both are IMO directed squarely at us. SRC (24 years ago, 25-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) Yeah, I'm actually surprised -- that's a bigger number than I expected. What's more, they say 1 in 10 Lego buyers -- not 10% of the money. And I think it's fairly safe to assume that the average adult fan spends significantly more than the (...) (24 years ago, 25-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) I'd say we are the least picky part of the market. We go out and buy everything because we know we will find some use for the parts. We are just the best at communicating our displeasure directly with TLC. I hope they realize that kids and (...) (24 years ago, 25-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) i wouldn't say the UCSs are just for us... i've a friend that's not into lego, but he has to have everything starwars... UCSs included... and i wouldn't consider him an AFOL. (24 years ago, 25-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) I wanna know where that figure came from before I can believe it. --Todd (24 years ago, 25-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) Yes, good point. Personally, I believe everything I read.... (24 years ago, 25-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) Don't you think they would try to track things like that? That number is probably based on tracking data from their own stores and S@H since that's the only place they could easially do it. KL (24 years ago, 26-Aug-00, to lugnet.general)
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(...) I would think so, but I recall that Brad Justus once said that they weren't tracking that. It surprised me. He also said that the figures quoted in the Orange County article a few months ago were off by a large margin -- the reporter had wrong (...) (24 years ago, 26-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) I'd see it as a combination of two things: Mindstorms (remember that 50% of registration cards were from adults who'd purchased it for themselves) and Star Wars (tapping into the 20-something-with-lo...le-income- (...) (24 years ago, 26-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) Maybe they don't care about bulk parts, but they definitely care about juniorization. (24 years ago, 26-Aug-00, to lugnet.general)
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| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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(...) Perhaps it just means that 1 in 10 buyers is an adult. This would not be surprising at all, and we would be wrong to presume that all adults are buying it for themselves like we do. In any event, how would they track something like that? When (...) (24 years ago, 30-Aug-00, to lugnet.general)
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