Subject:
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Re: Brad J Brickfest 2002 Keynote Speech synopsis
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Mon, 22 Jul 2002 23:50:14 GMT
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Viewed:
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5245 times
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In lugnet.events.brickfest, Richard Marchetti writes:
> In lugnet.events.brickfest, James Brown writes:
> > They neither said it was smart or stupid, just that it was.
>
> I didn't say they said anything of the kind. I think I am allowed to
> characterize their actions in whatever manner I care to; just as you are
> allowed to pose inane, well-known, trick questions.
>
> I am going to guess that very few people imagined that this accessory pack
> would be available for so short a time. If LD knew it was going to be a
> short run, they might have given everyone the heads up by labelling the item
> "new, limited supply!" rather than just "new!" in the spring catalogue.
> Again, the usual mismanagement of available information. They want us to
> "evangelize" for their product (in the grotesque manner of Guy Kawasaki's
> famous Apple-Zombie marketing scheme), but we often get zero consideration
> in many instances where it may matter to us and they know it. So **** them!
>
> And I know I am not the only person that would have gotten more cypress
> trees if we all had but known the supply was to be limited.
I have to agree big time here. I only ever got one pack. I was planing on
ordering at least a dozen more IF TLC ever decides to offer the only bulk pack
I NEED. (everything else is just nice to have) Since I was about 8 years old
the bigest single limiting factor to everything I have tried to build, (from
castles, to office buildings, to space cruisers) has been limited by larger
plates. Why can't I buy a 6x6, 6x8, 6x10, or a new 8x8 plate pack. Since
Lego direct has offered "bulk" packs I have purchased only 3. 1 blue train
windows, 1 grey train windows, and 1 cypress tree. For me personally (and I
doubt I am alone in this) bulk packs are irrelevant when I can not fully
utilize the parts I already have. I do not even care what color they make the
larger (6x8 ideal) plates at this point.
>
> I happen to think that LD, or TLC, or whomever, should keep all kinds of
> foliage available as accessory packs -- it just makes sense to have a
> cross-theme item readily available to anyone that needs it. To do otherwise
> seems inordinately foolish to me. Given that the trees sold out in a
> relatively short time, I will assume (absent contrary evidence) that they
> sold well (I know they sold briskly). And while I have heard the "molds
> cost money" theory many times, I again merely assert that that is the
> business TLC happens to be in: making molds to make little plastic bits --
> they do it all the time.
>
> I am none too happy about the 3033 blue tubs thing either, BTW -- again, it
> just makes sense to make bulk quantities of regular bricks available all the
> time. I DO NOT LIKE the trends here...basic stuff is still being denied us
> builders at a good price.
Like 6x8 plates. :-)
>
> Really, it's ridiculous! Only the most tenacious persons would stay with
> this blasted hobby -- that's why there's so few of us AFOL, there are no
> other reasons when you stop to consider the amount of money, time, and
> circular effort required to put together a worthwhile collection of elements.
You got that right.
>
> To cite but one example (which suggests to me that there are many more):
> consider the circumstances of one Doyle Nelson. I followed his story
> because I knew he would never last here -- and it wasn't even a year or so
> before he gave up the hobby for the expense and tedium of trying to collect
> certain kinds of light grey bricks. I cannot, and I do not, think his case
> is an isolated one. Sure, I know -- it's a children's toy, if it doesn't
> hit big with children it doesn't hit it big. That's too lame for words --
> smart marketers create markets, not just satisfy existing ones.
>
> Shiri asked about the manner in which TLC markets, or rather fails to
> market, to female builders. She knows, as we all know, that there is a real
> problem with the way TLC views its own products. Every competing clone
> product (MB, Shifty, Best-Lock, etc) has "pink" products in their line.
> Think about it...
How about pink 6x8 plates. :-)
>
> How many adult or female enthusiasts does TLC turn off to the hobby every
> day for the sheer stupidity of their current marketing practices?
>
> -- Hop-Frog
6x8 plates! Hey, what the heck it worked for Hop-Frog with Cypress Trees.
Learning from that example however, I would probably order a few thousand right
off the bat before they discontinue them. :-P
-Mike Petrucelli
P.S. Really now I have been waiting for a 6x8 (or similar size) plates pack
since LD announced the "bulk" packs. Hopefully the 30 or 40 new pack in Q4,
announced here: (thanks Larry)
http://news.lugnet.com/events/brickfest/?n=977
will contain a 6x8 plate pack.
Pleeeeeeeeease!
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