Subject:
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Re: Brad J Brickfest 2002 Keynote Speech synopsis
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Mon, 22 Jul 2002 21:50:00 GMT
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Viewed:
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2838 times
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In lugnet.events.brickfest, Timothy D. Freshly writes:
>
> "Benjamin Medinets" <bmedinets@excite.com> wrote in message
> news:GzMozz.6vx@lugnet.com...
> > In lugnet.events.brickfest, Rob Doucette writes: • [snip]
> > > They are no longer able to manufacturer them. LEGO found some old molds • and
> > > produced all of the cypress trees that they were capable of producing • (i.e.
> > > "We used all the shots in the molds"). Molds have a finite life. There
> > > were never any plans to build new molds.
> > >
> > > -Rob.
> >
> > just to add to the discussion,
> >
> > Lego Direct's business plan is to never (unless ABSOLUTELY required) to
> > develop new molds. It saves on development costs, and thereby increasing
> > the overall bottom-line for TLC.
> >
> > Ben
>
> Interestingly, Brad mentioned in his discussion on Saturday morning that the
> original LD directive was that they could not commission new molds for new
> pieces. Therefore, they were required to factor existing pieces into their
> decision making process. Brad went on to state that it has become a point
> of pride for LD NOT TO USE new molds. They don't want to use new molds
> because they believe that they can meet their mission and goals without new
> molds.
>
>
Good point, I forgot about that...I was made aware of this in a follow-up
message by Jake.
Benjamin Medinets
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