Subject:
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Re: Brad J Brickfest 2002 Keynote Speech synopsis
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Sat, 20 Jul 2002 14:11:32 GMT
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Viewed:
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2538 times
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In lugnet.events.brickfest, Larry Pieniazek writes:
(please forgive any omitted TMs which are left out in interests of speed,
not because I don't think they are important!!!!!!!)
part 2
Bob Hayes: Lego direct has been runinng how long? still moving forward?
A: 2000 was a startup year, 2001 first full year, things are going very well
Mark Millere: will we see a 3033 replacement
A: Not other than the Creator tubs
Abe: Why was the 3033 axed?
A: product decision... Creator is the free building product line and there
are transitions, 3033 was a long lived product!
Shiri: Why has the product cycle gotten shorter?
A: We think kids interests have gotten shorter and want new stuff more
frequently... things DO cycle back
Calum T: Canadian retail pricing and S@H pricing has been problematic... why
is retail less than S@H
A: We set the MSRP, if retailers discount, that is their decision, we keep
S@H at MSRP as a policy decision
Bob Hayes: the ATSF... how did it do? Can we expect similar things?
A: I never comment specifically but we were very pleased with the ATSF
performance... yes you can expect similar things going forward.... remember
we are experimenting in the direct channel/... some products we know will do
well. Others we aren;t quite sure. Lego Mosaic was a huge experiment, 9not a
groundswell of demand)... but people did respond well. It also gave us a
chance to experiment with mass customization. The ATSF was the fastest
selling new intro from LD so far
Chris L: How did the MOC line do?
A: Very well and yes there are more coming (no specific announcement)
Matthew Greene: European service packs... can we get them?
A: those are out of production things that were being worked down from
existing inventory. It did not make sense to move old inventory to the US
just to move it. We ARE looking at new service packs but of our 300 we have
had active at one time (lately?) only 40 or so went well.
?: How do you decide what packs to use?
A: standard market research techniques... the MyOpinions area is very useful
as are historical sales info
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