Subject:
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Re: Brad J Brickfest 2002 Keynote Speech synopsis
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Sat, 20 Jul 2002 15:17:31 GMT
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Viewed:
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2619 times
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In lugnet.events.brickfest, Larry Pieniazek writes:
Part 6
Jeff Stembel: CAN you comment on what is coming out?
A: be patient.
Scott Quirk: Any comment on what is coming for SW?
A: we want to do more and will
Jon Palmer: Build some ships shaped like letters!
A: It's been done!
?: Mace and Windu?
A: they are nice. What was the question? No comment on minifigs
?: Military?
A: Lego don't do military!
Bram L: Tee shirts? That was mentioned on LUGNET long ago?
A: we are still looking into that. It is actively being worked.
Abner Finley: are there sites that LEGO *does* support or endorse sites?
A: we never endorse. We do supply material to certain sites under arrangements
Shiri: can you clarify?
A: we will not provide any "official seal" but there are sites that clearly
do provide broad services and we do want to help htem without showing favorites.
Tommy Armstrong: Are there any industrial uses for LEGO? (fastening systems??)
A:It is not an area that we target. We are aware that some industries use
LEGO for prototyping. We are not a business to business industrial supplier
Roy Gal: When LD started it was an experiment (A: NO!)... ok but have the
failures nad successes been surprising to you personally or anything that
was not inline (Chris: is KKK happy?)
A: the expectatoin was that we would take all the parts that have contact
with individual consumers on a named basis together into one org. LD is a
way of interacting and connecting with individual consumers, making the
consumer a part of the company.... feeding input into the product
development process. Those aspects were experiments. Successful yes. We did
not set expectations in advance... we did not know how people would respond
to "something that someone NON LEGO designed)... We are pleasantly surprised
at how S@H (and the web) has been able to grow internationally even in a
difficult climate. We launched the web at the same time that TRU gave in via
amazon and etoys folded up yet we have done well?
Mike Huffman: Will you offer stock options to consumers?
A: no.
Jeff VW: can we get a break on straight track?
A: not sure... the packs were thought to address this
Ondrew: any time soon for 1/2 and 1/4 track sections
A: we are looking at other geometries, it's NOT easy to reengineer.
?: any progress on "design your own MOC"?
A: yes. but it's going to be limited.. not ANY part in any color... Jake:
it is a very very big project
?: Color mosaics? even if only 16 colors?
A: we have considered it but if it comes down to poarts for a new mosaic vs.
legend... we choose legend.
Todd Thuma: What does LEGO think of us fanatics? I told my parents I was
going to BrickFest.... a gathering of friends to play wiht LEGO, my friends
think I am nutty. When they see other creations, they say it's cool but
maybe not get why we do it. What IS the company perception... contrast with
Matchbox or Barbie which haven't had this groundswell of interest. Matchbox
collectors just display their collection.
A: Direct was not created strictly to interface with the adult community.
But you can tell the company attitude based on what LD does... we are
pleased, we are grateful for the support. We see things like Time magazine
saying "trendwatch, adults are playing with LEGO" but our mission is focused
on kids... bring out the kid in adults yes, bu families with kids are our
focused. we don't discount on adults to adults... but we will support
organizatoins that get us exposure with families with kids first. "the
tipping point" is a book about how trends get started. (also see Crossing
the Chasm) There are innovators, early adopters, early and late majorities,
and laggards. There is a leap from when things are niche and when that
thing becomes mainstream. ... the adult community can help make that leap
but is NOT an immediate economic value. The role is more to get kids and
families excited.
That adult activity enables kids to stay with LEGO longer... instead of
getting shamed out of playing at earlier ages.
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