Subject:
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Re: Brad J Brickfest 2002 Keynote Speech synopsis
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Sat, 20 Jul 2002 14:30:42 GMT
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Viewed:
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2425 times
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In lugnet.events.brickfest, Larry Pieniazek writes:
Part 3
Suz: the BSB won recently... there was apparently some concern about how
that BSB won.. can you describe the process?
A: The BSB won the "if you had to pick one, which would you pick" question
hands down... other criteria were asked to help us do research (what would
you do with it, would you display it, etc etc.)
Shiri: so what makes a legend???
A: best in class, first in a theme... surprisingly the yellow castle came in
last out of 5 in the voting.... we know everyone can build a fair yellow
castle from "tubs in your living room" (which got a laugh)... all 5 were
legends by our definition... but we wanted to understand why and what?
Lar: the mechanics of the polling site... there are some concerns that there
are multiple answers that delete votes because they are similar... any plans
to change MyOpinions mechanics?
A(Jake): we are getting better at moderating. That's key. There IS method to
how the representative answers that are presented ... it's partly random and
partly does filter out bogus choices. We are a leading user with the vendor
(which has patents on the system). We are happy with the info we are
getting, and the answers DO correlate well with answers we get from other
mechanisms (focus groups, targeted paper surveys etc)... but are from a much
wider audience (10s of thousands of people are responding to MyOpinions) and
thus are likely to be more accurate
Greg Perry: Talk of direct LEGO sponsorship??? Will L consider getting
involved in other more established cons that are geek related but not
necessarily directly LEGO related?
A: We talk about it, but we are more excited about supporting DIRECT fans...
it is better for building the brand than either us creating an event
(KidVention for example, successful but perhaps too long and consumes a lot
of internal planning resources) or being on the periphery of a non LEGO
event... we would rather support your grassroots self organized events and
get 3-5 events for what effort would get one LEGO (and thus not as
authentic) event. Hijacking user events is not appropriate though. BrickFest
is not just YOUR event nor is it ALL LEGO... it's collective and a good balance
Abe Friedman: Given that you will not comment on specifics, can you give us
any roadmaps to future development or changes that might effect us? Business
as usual or new directions?
A: yes. We can't comment but we ARE chartered with expirimentation and new
directions so we are continuing to experiment.
Todd Thuma: The Star Wars celebration II was in Indy it was a big fan
directed convention and was a big success. Lego had a very impressive
presence, as related by non LEGO fans who were "BLOWN AWAY" as the hit of
the show. Is there any more that we can expect from sort of not directly
LEGO but still related
A: you can expect us to do more, yes.... we have a license so of course we
would... We will do Bionicle at comic shows, we will do things at Harry
Potter shows if one comes about, etc. We do those things because it builds
excitement. Building that Yoda and etc. was a high cost/resource effort for
us to do. Hence (tying back) we rather support YOU guys where we can. That's
why the questionnaire asks about efforts. We support train shows not because
trains should be supported over other liens but because train shows attract
kids and build excitement about the brand (everyone booed when Larry P said
"as you should" in response to train being the best brand :-) )
Kevin Salm: We all love classics, I personally would like to like to see
more legends and classics... could you consider producing variants of old
sets rather than copies? (sets in other colors for example)
A: Yes, we are considering that very seriously.
Jeff Stembel: Are Cypress Trees discontinued? Or is that a rumor?
A: Yes, unfortunately. We used all the shots in the molds, there are none
left...
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