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Subject: 
Re: LEGO stops DUPLO - PRESS RELEASE
Newsgroups: 
lugnet.general, lugnet.duplo
Date: 
Tue, 14 May 2002 13:07:28 GMT
Viewed: 
211 times
  
Deidre,

Thanks for posting the press release... I will be interested to see what
Lego brings to the table in June.

I wonder if Lego feels having sub-brands, such as Duplo, Primo, System, etc.
dilutes the message and power of the main "LEGO" brand?

Bryan


"Deidre Rushton Brumby" <drb@tasmail.com> wrote in message
news:Gw3LwL.M43@lugnet.com...
In lugnet.general, Bryan Kinkel writes:
Can anyone else confirm this story?

The press release has just appeared at lego.com, Duplo name is going but
apparently the bricks themselves will remain:

May 14 2002

LEGO DUPLO brand disappears - but bricks live on



Message is in Reply To:
  Re: LEGO stops DUPLO - PRESS RELEASE
 
(...) The press release has just appeared at lego.com, Duplo name is going but apparently the bricks themselves will remain: May 14 2002 LEGO DUPLO brand disappears - but bricks live on One of the fundamental changes in connection with the LEGO (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)  

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