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Subject: 
So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
Newsgroups: 
lugnet.duplo
Date: 
Tue, 14 May 2002 11:30:13 GMT
Viewed: 
4030 times
  
May 14 2002

LEGO DUPLO brand disappears - but bricks live on

So now the question is: What's actually changing?  The concepts behind
"Explore" seem to be what Lego has always been pushing anyway, so is this
merely a marketing change or is it really a "new system"?

I guess the answer to this will come when we get to see the new product line
next month!  I presume the new trains due out then are part of this????

Deidre
drb@tasmail.com



Message has 1 Reply:
  Re: So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
 
(...) Sounds like rebranding, like they did with Basic a while back. Changes are always made to lines to make them popular. However, sometimes the marketing guys think they *need* to change the name. Jeff (22 years ago, 14-May-02, to lugnet.duplo)

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